Recommended Resources

One of the big questions that we’re often asked is, “What tool do you use to do ___?”, so we’ve decided to share all of our favorite resources that help us run a successful business. Be sure to bookmark this page, so you’re able to refer back to it.

Disclosure: Some of the links below are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we personally have experience with and believe will be beneficial to you as a woman in business. Please do not invest in a product or service unless you feel like it will help you accomplish your goals.

List Building:

An email provider is different than gmail or even the email through your domain. This is the email provider that will allow you to build your list of ideal customers. You’ll want to give a “Freebie” in exchange for your ideal customers name and email address. Your Freebie should be something of value – like a free report, checklist, printable, video series, teleclass, etc. It’s something they can get instant access to when they visit your website.

Before you can start list building, you’ll need to choose an email provider. We use and highly recommend Active Campaign. It’s an affordable way to build your email list, but also has many advanced features that allow you to automate your email marketing.

Branding:

Having an established look or “brand” for your business is important. However, you don’t have to invest a lot of money to create that branded look. To create your own color palette, click here to find the psychology behind colors, so you can make sure you’re sending the message you want. Then, go to Design Seeds and start exploring lots of fun color combinations. Choose 4-6 colors that work well together and establish those for your branded-look.

You’ll eventually want a logo, but it’s absolutely possible to start your business {and make money} before you have a set logo. If you’re ready to get a logo, then there are affordable options via Etsy or 99Designs.

Lots of people look at our iBloom brand and say, “Oh, I want that!” Well, the reality is that the look of our brand took many years to establish. We didn’t start with this. So, let me assure you that your brand can develop over time. There is no reason to invest thousands of dollars in a brand, if you’re just getting started.

Website:

Your website is the MOST important piece of your business, especially if you have an online business. This is the hub of your business.

If you want a professional to design your website, then we recommend these Inner Circle Members:

  • If you’re new to business and want to create your first website, then we recommend Camille Lawson’s Launch Plan.
  • If you have an established business and are looking to upgrade or build a new site, then we recommend Lisa Boyd & her team. They built our iBloom Site and we had an AMAZING experience. Lisa is a technical guru and was able to do just about every idea we had.

If you’re trying to run your business on a shoe string budget and can’t invest in a designer right now, then here are some affordable tools that can help you create a website.

  • We recommend that you have a self-hosted WordPress website.
  • We purchase all of our website domains from GoDaddy.
  • Since you’re doing a self-hosted website, you’ll want to secure hosting for your website from a company like HostGator. You’ll probably need hosting for just one website, so their Hatchling Plan will work great!
  • LeadPages is one of our new favorite tools because you can easily start list building and even selling products WITHOUT having a beautifully designed website. It’s easy to use and affordable. It’s a great tool for creating landing pages.
  • Web Support Team is a fantastic resource for helping with your ongoing technical needs related to your website, email provider, plus so much more. This is an affordable way to have a technical team help you every month.

Shopping Cart:

PayPal offers a great, simple merchant account, if you’re selling just a few products or services.

SamCart is the shopping cart that we use at iBloom. It’s a great affordable option. And, we LOVE the upsell features.

Web Support Team is a fantastic resource for helping you set-up your shopping cart.

Social Media:

Social Media is an AMAZING way to connect with your ideal customers and position yourself as their go-to person. You don’t need to be on every platform, but you do want to be utilizing the 1-2 platforms where your ideal customers are hanging out.

  • Social Media Checklists: Wondering where to start when it comes to social media? Wishing you had some kind of template that would help guide you on a daily basis? If so, look no further. Our Social Media Specialist, Dr. Jen Bennett has created this unique, one-of-a-kind daily checklist that will not only save you time, but help get you on the right track with your daily social media efforts. These checklists are included with the Premium Inner Circle Membership.
  • FREE Report: The Top 5 Social Media Tools Every Business Owner Needs from iBloom Social Media Specialist, Dr. Jen Bennett.

Creating A Product or Service:

  • The Step-by-Step Guide for Creating & Marketing Your First (or Tenth) Product: You’ll get instant access to this product that will teach you the step-by-step process for easily creating and marketing your information products. This product is included with the Premium Inner Circle Membership.
  • Sales Page Secrets: How to Write a Sales Page that Compels Your Customers to Buy: Your sales page is what tells your ideal customer that you understand their ache AND you have a solution for them. You want them to read your sales page and think, “This is it! She gets me. This is exactly what I need!” It is what gets your product off of the shelf and into the hands of those who need it. Serve your customers better and get paid more for the work that you do by learning how to write a compelling sales page. This product is included with the Premium Inner Circle Membership.
  • How to Write a Book in just 6 Weeks! If you’re interested in sharing your expertise in a book, then this is the perfect training. I walk you through the step-by-step process for outlining, writing, and marketing your book. This product is included with the Premium Inner Circle Membership.

Hosting Teleclasses & Webinars:

Teleclasses & Webinars are a fantastic way to grow your business -whether you’re offering a free training to build your list or offering a paid training. Teleclasses and webinars are a great way to build a relationship with your ideal customer and to position yourself as their go-to person by sharing your expertise.

Create and Deliver Your One Talk is a fantastic tool that walks you through the step-by-step process of creating your signature talk. This exact process can be repeated for all of your teleclasses, webinars, keynotes, and workshops. This product is included with the Premium Inner Circle Membership.

Zoom is the platform we use to host our webinars and team meetings and when we want to provide video of the speaker. It offers great video technology.