Online Business Starter Kit


Hi! My name is Kelly Thorne Gore and I'm the Founder & President of iBloom. I’m an accidental entrepreneur. When I started iBloom, I didn’t realize that I was starting a real business and I had absolutely no idea what I was doing. Crazy, I know, but it's true! I got started by attending LOTS of conferences and trainings, reading books and blogs, and trying to piece everything together into a successful, profitable business.

I made lots of mistakes and learned so many things simply by trial and error. I would have loved for someone to hand me a step-by-step training that walked me through the entire business building process from A to Z. But, there was no such thing.

Thankfully over the years, I figured out what works and what doesn't and I've had the privilege of helping hundreds of women build successful, profitable businesses while living a life they love.

And, I've finally created that step-by-step, A to Z, training that I wished I had when I started iBloom in 2007. It's what we refer to as the Online Business Starter Kit.

The Online Business Starter Kit is all you need to help your business come to life. This package is perfect for the new business owner who is just launching her business. You know what you want to do and have a vague idea of who you want to serve, but realize that from here on out things can get a little tricky. You're looking for direction because there are a lot of “chicken or egg?” questions that you don’t know the answer to. Branding, products, services, funnels, & lists… Oh my! It is all exciting and a little bit terrifying at the same time. What comes first? What is highest priority at each moment? Somebody help me?!?!

You're in the right place!

I have been where you are and lived to tell about it! You really can run a successful business while living a life you love and I am so excited to help you do it. I want to teach you the step-by-step plan for turning your passion into profit and running a real business. I've been right where you are and am now in a position to teach you what I've learned along the way. What you will learn from this A-Z approach for business building will save you tons of time, energy, and money as you build your business.

Online Business Starter Kit BinderIn this Online Business Starter Kit, you will:

Module #1: Create Your Personalized Life & Business Plan

Creating a business plan seems like a daunting task. It seems so rigid and structured – well at least it did to me. However, successful entrepreneurs have a business plan and they refer to it often! I will walk you through the step-by-step process of creating your own customized business plan, but in a fun and self-discovery way! We'll cover topics like your Definition of Success, Ideal Life, Brilliance Zone, Time Management & Ideal Schedule, Ideal Customer, Business Vision & Mission, Business Core Values, Competitors & What sets you apart?

Module #2: Get Clear on Your Ideal Customer

  • Identify your ideal customer - that specific person who will pay YOU to solve their biggest ache.
  • Discover your ideal customer's biggest aches.
  • Recognize how you can uniquely solve your ideal customer's biggest aches.
  • Create an Avatar and Vision Board of your ideal customer. This will be something that you'll refer back to often.

Module #3: Become the Go-To Person

  • Discover how YOU can be the go-to person in your niche.
  • How to brand your business in an affordable way {logo, color palette, fonts, etc.}
  • Must-have's for an awesome website & how to create it on a budget.

Module #4: Creating Your Products & Services

  • Create your product/service funnel - this will be the series of products and services that will allow you to serve your ideal customers.
  • Develop your Freebie. Your Freebie is simply something of value that solves a challenge for your ideal customer, allows you to build a relationship, and positions you as their expert. This is one tool that will allow you to build an email list of ideal customers.
  • Identify possible Affiliates, Supplemental Products, or Joint Ventures partners that will allow to make money by promoting others people products and services that your ideal customers need, but you don't personally offer.
  • BONUS: You'll receive our downloadable product "The Step by Step Guide for Creating and Marketing Your First {or Tenth} Product" {valued at $37}. This is the exact process that I walk through anytime I create and market a new product.
  • BONUS: You'll receive our downloadable product "Create and Deliver Your Powerful One Talk" {valued at $37} that will help you create your signature talk.
  • BONUS: You'll receive access to our downloadable product "How to Write Your One Book in 6 Weeks" {valued at $47}. This will be a valuable resource if you decide that you want to position yourself as the expert by writing a book about your expertise.

Module #5: Develop Your Marketing Strategy

Learn what it really means to market your business well and what comes first, second, third, and so on. This Module includes:

  • Developing your marketing strategy, so that you attract your ideal customers and they buy what you have to offer.
  • How to build a vibrant list of ideal customers.
  • How to blog so that you're sharing your valuable expertise and positioning yourself as the go-to person to your ideal customers.
  • Creating your Social Media Strategy, so you can build a community of your ideal customers.
  • BONUS: You'll receive access to our "Social Media Checklist" {valued at $27} that will show you exactly what you need to be doing monthly, weekly, and daily to reach your ideal customers on social media.
  • BONUS: You'll receive our downloadable product, "Sales Page Secrets: How to Write a Sales Page that Compels Customers to Buy" {valued at $37}. This product will give you the formula to use on your sales page, so your ideal customers know this is exactly what they need.

Module #6: Create your Annual Success Strategy

In this module, we'll bring together everything you've learned and create a plan for your next 12-months.

  • Identify what success will look like for the next 12 months.
  • Set realistic income goals.
  • Identify key projects that will make your goals a reality.
  • Create a detailed action plan for each of your key projects.

Erica Johnson2

If you are looking for someone to teach you step by step, from A to Z, how to run a successful business around a life you love, the Online Business Starter Kit is for you!


The Online Business Starter Kit includes:

Lifetime Access to the Videos, Audios, Transcripts, and Handouts

You’ll get instant access to all of the video trainings, audios, transcripts, and handouts from Module 1-6. This will allow you to work on the modules at your own pace and you’ll be able to refer back to them as often as needed.

Bonus Products from the iBloom Store {valued at $250}

We want to give you the tools you’ll need to thrive in this start-up phase of your business. In addition to the Online Business Starter Kit, you’ll also receive these six products from our iBloom Store {that you can use now or when you’re ready!}:

  • Turn Your Goals into Reality: A Step-by-Step Guide to Successfully Managing Your Time
  • Step-by-Step Guide for Creating and Marketing Your First Product
  • Create and Deliver Your Powerful One Talk
  • How to Write Your One Book in just 6 Weeks
  • Social Media Checklist
  • Sales Page Secrets: How to Write a Sales Page that Compels Your Customers to Buy

Online Business Starter Kit Binder

You’ll receive our Online Business Starter Kit Binder in the mail. This will be the perfect place to store all of your handouts and resources.