Why Building Your Online Platform is a MUST

I know the thought of building an online platform can be overwhelming. With all the changes, updates, tools, and options, it’s enough to stress you out and honestly, it just feels like a HUGE project that you have no desire to tackle.

I know, I get it.

But this past week, I was once again reminded of how important it is to have an online platform.  I decided to apply to be on the book launch team of a very successful speaker and author. As I went through the application and answered the questions, the ones that stood out to me the most where the ones that revolved around my website and social media platforms. I had to share on the application how many Twitter, Facebook and Instagram followers/likes I had and also, the URL of my website.

Why? Because those numbers and those platforms count. The bigger your online platform, the more opportunity you have to share and reach people who might be interested in this author’s upcoming book.

You may be saying to yourself right now, “But Jen, you’ve always said that we shouldn’t focus too much on our numbers and now you’re saying we should? I’m confused.”

There’s a fine line between obsessing over numbers and being determined to build and create an online platform that makes a difference.

So, who needs a platform? Pretty much everyone:

  • Entrepreneurs
  • Writers/Authors
  • Churches
  • Ministries
  • Leaders
  • Schools
  • Speakers

Why do you need a platform? Because it matters. If you really believe in what you have to offer and the difference it can make in the lives of others, there are no excuses; you have to be willing to build that online presence.

  • Having a platform gives you the opportunity to share your expertise and gives you visibility: Whether you’re an entrepreneur, speaker, writer, church or school, having an online platform gives you the opportunity to share your expertise with the world, with people who are looking for what you have to offer. You can do this through social media posts, blog posts, your website, in social media groups, etc. People are asking questions that you have the answer to. People are looking for your expertise. And truthfully, people are going to social media to find the answers to the questions they are looking for. Having an online platform gives you a GREAT opportunity to increase your visibility.
  • Having a platform gives you the opportunity to share your core message: Yes, you read that correctly, you need to have a core message. But don’t let that stress you out. Coming up with that core message takes time. When I first entered the social media scene, I had NO idea what my core message was. I just knew that I wanted to help and encourage people online. As time when on, I realized that my core message was around helping people to #BeWorthFollowing online. That core message came when I learned more about myself, my passions, the calling that God gave me and how I wanted to make this world a better place.Having a core message sets you apart and it gives people something to connect with you on. It helps build a community of people who are passionate about your message and what you offer.
  • Having a platform extends your reach and opens up new doors of opportunities: Never has there been a time in history where we have the opportunity to connect with so many amazing people in our world today. My online platform has opened doors for me to speak, to write, and to share my core message. And my platform has also opened up career opportunities for me. But what I love most is that I’ve had the opportunity to meet people that I would have never of met had it not been for social media. My online platform has opened multiple doors of opportunity and it can do the same for you.
  • Having a platform gives you influence: Influence is a great thing, but we have to remember that our influence isn’t about us; it’s about something bigger. It’s about the message that God has given us to share with the world. It’s about the products and services that we know can and will make a difference in someone’s life. It’s about the words that we know will give hope and meaning to so many people who are looking for something in life that matters. Having an online platform gives you influence to really do something good with the gifts, skills and talents that God has given you. I truly believe that our influence is about awaking possibility in others.
  • Having a platform gives you the opportunity to make a difference: Having an online platform isn’t about us and how great we are, it’s about making a difference. God didn’t give us our business, ministry and/or organization so that we can be served, but rather, to serve others.

If God has called you (which He has), then it’s vitally important that you share the message and the gifts, skills and talents that He has given you. I know that social media can get confusing. And some days, it’s just hard and we want to quit. But again, if God has called you, then you can’t quit. If you know that you’ve been called, then don’t quit when you don’t see results right away. Building an online platform takes time, persistence and consistency. And when you give it the time and attention it needs, God will use you in ways you never dreamed about.

Have you built an online platform? If so, share the links below! I would love to connect with you!

PS: Did you know that there are some GREAT tools out there that will help you build your online platform much easier? Feel free to download my freebie, “The Top 5 Social Media Tools Every Business Owner Needs.”  https://ibloom.co/top5

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. I have an online platform but it’s still small. I even wrote a book that is in line with my platform but as a newbie author, it’s a very minimal sales process. I’ve been platform building consistently for over a year. I just don’t know how to take it to the next level. Perhaps God is just teaching me to be faithful. I do follow iBloom on multiple social media platforms but maybe there’s something I’m missing. Any thoughts would be helpful. Thanks. =D

    • Thank you so much for sharing Jen! I think one of the BIG keys to building a great online platform is really knowing who it is that you are trying to reach; who your ideal client is. That is the first and most important step. Next, is creating a unique message around you and your business. This unique message will help you stand out amongst everyone else who is doing exactly what you are doing. Definitely take some time to go through these two things; it will help out tremendously 🙂

  2. My business partner and I are in the midst of this right now. It’s a hard road and consistency is the main discipline we are finding, but it’s just beginning to pay off and we have learned so much in the last few months!

    • I’m SO Happy for you Julie! Yes, consistency is key along with patience. It’s definitely a road that takes time to travel, but when you begin seeing the pay off, it makes all the difference 🙂

  3. Hi. Thank you Jen great advice! We have a great following list we are working now on expanding social. We make a seasoned olive oil and had a teaching restaurant 20 yrs. We lost the restaurant to a flood and launched…suddenly 🙂 full time selling Canary island garlic herb olive oil. I feel we have a lot to offer and God has been sooo Faithful taking us to a new level. Something about close door open window 🙂 my task has been trying to get the list to go to our social platforms. Any suggestions would be fantastic. And Thank you for your work. I love it and your passion shines thru!!!

    • Thank you so much Kristi for sharing! LOVE your outlook and that God is continuing to use you! I would keep sharing with your list about your social platforms. You might even want to offer a “special” for your SM followers and you can let your list know that you have a “special” listed on your FB page, etc., for them, but that they have to go to the platform to see it. People always LOVE deals, specials, coupons, etc. 🙂

  4. This is a great article, and spot-on in terms of the love/ hate relationship with social media. In obedience to your request (lol). I am sharing my links: blog–blessedheritagechronicles.com, Twitter–twitter.com/bbullard, FB–A Blessed Heritage Educational Resources (business page). Thank you for sharing!

  5. Karen Watson says:

    Love this, Jen! “If God has called you (which He has), then it’s vitally important that you share the message and the gifts, skills and talents that He has given you.” This line really jumped out at me because He’s bringing it in front of me over and over and over and over and over again. Social media, especially a blog, is the next frontier He’s asking me to venture into. I’m so thankfully He’s gifted you and others in this area to help people like me who are not – but want to be!

  6. An inspiring article Jen! I initially came on line to learn how to effectively market our book using the internet. http://www.fb.com/kiwidevotional

    As a result of my journey I actually launched a site to support others with becoming effective Internet marketers so that they can build/live their legacy!


    My next goal is to launch my ministry platform!

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