What to Post When You Don’t Know What to Post

One of the biggest struggles with social media is creating content that not only speaks to the heart of your dream client, but also speaks to them in such a way that causes them to take action; to engage with your post.

As I meet and chat with various business and ministry leaders, one of the hardest areas they grapple with is content; they just don’t know what to post. And because they don’t know what to post, they end up not posting anything.

Today, I want to offer a “different” view when it comes to your social media content; your posts. If you spend anytime online, you will find that the majority of social media “experts” will state that you need to create posts that include:

  • Humor
  • Stories
  • Questions
  • Inspiration
  • Value

And yes, those suggestions are great, but honestly, as Christian leaders, I think we need to go deeper; I think we are missing out on one specific area that can literally transform our social media platforms while also transforming the lives of our community.

What is God saying to YOU?

If you’ve been around iBloom for any amount of time, you know that one of the things we ALWAYS recommend is that you take time in the morning to have that “business meeting” with God before you get busy with emails, messages, social media, projects, and writings; that you spend some quality time with Him as He guides your steps for the day.

As I spend time with God each morning, He NEVER fails me. As I read His word, He teaches me and shows me things that honestly, are not just for me, but are also for my community.

Let me explain. Here is a picture of a recent post that was on the iBloom Facebook Page:
This post came directly from my time with God. As I read, researched, studied and was quiet before Him, he showed me this. And when He showed me this, I had to share. And if I’m honest with you, 95% of the time, when I share what He’s shown me, it’s those posts that end up having the biggest impact; it’s those posts that get the most engagement. The more I study God’s word, the more ideas I get for social media.

I already know what some of you are saying: “But Jen, my business (or employer) doesn’t lend itself to posts like this.” And my answer to this would be: Yes it does.

No matter what kind of business you’re in, you can take what God is teaching you and showing you and turn it into a post, even if you can’t use Scripture. You can turn that Scripture into a post that still touches the lives of many. It’s all in the words that you use.

Social media is about creatively stringing words together that “touch” the lives of your community. Gone are the days of writing copy that has no depth; copy that states the exact same thing that is on your graphic. Instead, we have to see social media as a channel that allows us to speak into the lives of others on a daily basis; a channel that allows us to share with others what God is doing in our lives. Ultimately, we write for Him. And when we write for Him, He has a way of using those words to impact the lives of others.


If you are a leader, entrepreneur or someone who has been given the task of social media “management,” don’t take this role lightly. You have the opportunity to speak into the lives of THOUSANDS of people on a daily basis as a #DigitalMissionary. Your words matter. And I promise you, the more you make that time with God a priority, the more insight and words He will give you to share on social media. Don’t be afraid to #BeDifferent. It’s in that difference that makes YOU worth following. #BeWorthFollowing

Jen Bennett

Dr. Jen Bennett is the Inspirational Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. Thank you, Jen!!! This post blessed me tremendously. I have often struggled with what to post, how to get engagement, even how to get my blog noticed.

  2. Beautiful! Inspiring! Thank you Jen!

  3. Thanks for the encouragement to share what God is showing me. It does take courage, but I don’t want to waste this huge opportunity I have to touch the lives of others. I want to be worth following.

  4. This is wonderful advice and reminder to seek God daily about what He wants us to write. We must seek the creator first if we want to creatively string words together. We must seek Him first about what message He wants us to spread as His digital missionaries. Beautiful.

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