Social Media culture matters! What kind of “culture” are you creating on your social media platforms, in your social media groups and on your personal social media profiles? And, what is that “culture” communicating to outsiders?
Whether you realize it or not, you are creating a culture online that is speaking volumes about who you are, who your business is, your church and/or your organization. And that “culture” is either bringing people to you or it’s turning them away.
When I think of social media culture, I think of the main “message” and main atmosphere of my social media platforms. Is it inspiring, encouraging, educational, valuable, or is it negative, filled with complaints, arguments, whining, soapboxes, etc.?
What you post on social media on a regular basis, builds the culture that you are creating for yourself and your business. It creates a first impression when people first come to your platforms. And whatever culture you are creating via your posts and comments, you will find that people will follow your example via their comments and posts on your platforms.
Maybe its time for a Social Culture Audit to see what you are really “saying” and what people are really “seeing” and “believing” about you, your business, your church, your organization.
- Take some time and go through the last 20 posts on your social media platforms. What “theme” are you finding amongst those 20 posts? Are they posts filled with encouragement, inspiration, tips, rants, debates, complaining, etc.? Or, are they shares, retweets and/or reposts from someone else?
- What are those posts saying about you? Do they reflect who you are and what your business is all about? Do they reflect what you stand for?
- Are those posts helping you differentiate yourself in the market? Can people see a clear difference between you and your “competitors?”
- Are those posts giving an accurate picture of your voice? Are they correctly reflecting the voice that you want to have for yourself and your business?
- Are those posts giving an accurate picture of what people can find in “real life” when they meet you in person?
- What about comments? How are people responding to your posts on your platforms? Are they responding positively or negatively?
- How are you responding to comments on your posts? Do those comments accurately reflect who you are and what your business is?
- If on Facebook, what kinds of reviews are people leaving on your fan page? Positive? Negative? What can you learn about your “culture” from these reviews?
- Lastly, write down what your social media culture is NOW and what you want it to be in the future. Based on your “audit,” what changes need to be made?
Social media culture matters and whether we realize it or not, it’s creating that vitally important first impression. If done right, you will soon find yourself attracting your ideal client and the people that you really want to work with!
Remember friends, #BeWorthFollowing!