To Share or Not to Share on Social Media?

I received this question the other day:

“I have an individual who shares my Facebook content a lot. Today, she messaged me and asked me to share her content. And of course, she mentioned…’share my stuff because I share yours.’ I took a look at what she wants me to share, and it isn’t even her content or anything my audience would be interested in any way. What should I do?”

As I thought through my response to her, I couldn’t help but to think that maybe you too have found yourself in a similar predicament. Maybe you have questions like:

1) When is it appropriate to share the content of others?

2) Should I recognize people who are actively engaged with my content?

3) How do I respond to someone who wants me to share his or her content on my profiles?

Here are some thoughts to consider:

  • When it comes to sharing the content of others on your social media business profiles, the key question you will want to ask yourself is, “Will this help and benefit my community?” Any content that you share on your business profiles should be content that your audience will find value in.  Additionally, you will want to make sure that the content you share aligns with who you are as an individual and a business. Do your values align with the person or company whose content you are sharing? This is so vitally important because whether we realize it or not, when we share the content of someone else, we are in some way validating and agreeing with who they are and what they provide. Sharing the content of others is good, but above all, I would share your content, your expertise. When you do this, you give your community the opportunity to get to know you and when they get to know you and trust you, they will want to do business with you.
  • I HIGHLY recommend that when others are actively engaging with your content by sharing it, that you do the best you can to recognize them. A simple “like” or “Thank you for sharing” can do wonders. And don’t be afraid to let them know that if they have any questions or if you can help in any way, that you would love to help. Recognizing others who share your content is just good business etiquette.
  • When someone approaches you online asking for you to share their content on your profiles, this can get a bit tricky. Again, we have to go back to our core question, “Will this help and benefit my community?” If not, then don’t share it and don’t feel bad about not sharing their content. And if someone tags you or your business in a post, don’t feel bad if you delete the post. Your goal is give your best and the best of others to your community. The last thing you want to do is confuse your community with multiple posts that don’t align with your mission, values and core message.

    Here’s a simple message that you can send when someone messages you asking you to share his or her content on social media:

    “Thanks so much for reaching out, I really appreciate it. When it comes to my profiles on social media, I only share the posts of others when I feel that it will be beneficial to my audience. I’m very protective of my community and only want to provide value-based content for them. So if I see something of yours that my audience would find value in, I’ll be happy to share. Blessings to you!”

Social media gives us the opportunity to not only share our content, but also the content of others. Don’t be afraid to be choosy; your community deserves only the best.

Share with me below; have you found yourself in a similar predicament? If so, what questions do you have that I can help answer for you?

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.

Comments

  1. kim stewart says:

    Great post, Jen, I’ve had authors reach out to me on Twitter and ask me to promote their books. Thanks for the suggested reply. Have a great day!

  2. I agree with you. We should only share what reflects who we are and what we stand for. As far as someone asking me to share their stuff; I believe that takes a lot of nerve. I will voluntarily share if they post things that align with what I am.

  3. Jennifer Kennedy says:

    Thanks so much, Jen!! I was just browsing the iBloom site and saw this post. Super duper helpful. I love the part about making sure it aligns with our values.

    People are quick to share just for sharing sake. I’m really cautious about first reading the content and then determining whether or not it will benefit my readers. Thanks for the post and the suggested reply! Super helpful.

  4. I love your response. Aligning with our values is very important. I know that what I share whether on my business page or personal page is because it is something I believe in and would be willing to stand up for. I am sure it can be easy to simply share something to help a friend out, but if it hurts you, is it really worth it? I agree iwth all you have suggested. Blessings to you!

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