The Value in Testing, Re-testing and Reviewing Your Work

Over the last couple of weeks, I cannot tell you how many times I received a message or an email from a client saying “Help! People are trying to sign up for my freebie but they are not getting my email!”

MANY things could cause this to happen:

  • Not initially setting up the form correctly
  • Welcome or Day 0 email was not put in
  • Plug in on their site not compatible with their theme
  • Glitch in the program they are using
  • User error
  • Etc…

What I have found with these particular cases is the program they were using was having some issues so it was not the business owner’s fault; however, that did keep people from being added to their list and receiving the information that they wanted. It gives the appearance of a neglectful business owner and no one wants that!

Things like this will happen and we do our best as business owners to give amazing customer care in spite of these issues and bridge that gap. In this example, you can add them to the list through your email client program, email them the freebie directly, etc.

One task every business needs to complete regularly is going through your website to check to be sure your forms, links, purchase buttons, etc are all working. {Think PROactive instead of REactive!}

Here at iBloom, we have learned this the hard way. We moved our website to a new server. When this happened, we assumed everything transferred over. We were asked to look through the site and to confirm that it all did and we went through it painstakingly page by page. What we missed was checking the pieces that were on the backside of the website that you can just click through on our site. For example, the handouts that we upload through our c-panel to our website for webinars and tele-classes. Some made the transfer and others did not. It wasn’t until we received messages from clients who were trying to access those handouts that we were even aware that there was an issue.

Since then, we have been working our way through our auto-responder series and making sure all of our links are connected AND evaluating the value of the auto-responder. Some of these auto-responders were written years ago. Most of them still have great content but they still need tweaked now and then.

As technology changes and programs update, some of the features you assume are working and using may change. With some of the changes, it may force you to tweak some things on your end so that everything runs smoothly.

I challenge you to put it on your schedule to check your links, forms, purchase buttons, videos, etc. If you have a large website, you will not accomplish this all at one time. You can outsource it or break it up into 20-minute sessions a week. Those 20 minutes a week will save you tons of time and frustration when you would otherwise be getting an email or message at an inopportune time that there is a problem or even worse, lose a client or potential client over a simple technology glitch.

Are you taking me up on this challenge? If so, post your website below!

Dawn Wilkerson

Dawn Wilkerson has a black belt in client care. She helps the iBloom Team and our customers not only get it together but also remember where we put it. From techie to tedious, whatever your crisis, Dawn specializes in the details and she will help you get it fixed (or find the person who can) so that YOU can get back to work.

Comments

  1. I just updated the theme on my website; after much testing, re-testing and reviewing I’m hoping for a smooth transition. http://www.kimshawkins.com

  2. Really great information and reminders. Another thing I do that relates to testing is whenever I’m about to publish something or send an attachment or file to a client, I send it to myself first and check it across multiple platforms (macbook, ipad, iphone). After reading your article, though, I realize I should also be checking this against multiple browsers and operating systems. So glad I read this, Dawn. Thank you!

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