The “Secret” To Social Media Success: #BeWorthFollowing

Some of the BIG questions that businesses of all sizes are asking when it comes to social media include: what is the ROI (Return on Investment) of social media? What will I get out of social media after I put in all this time and money? What’s in it for me?

Today, I want to encourage you to change your thinking. Change your mindset. Change your perspective. The “REAL” secret to social media success is all about being someone who is worth following. And quite frankly, your ROI will increase when you build a community that is “relationship” focused.

One of the BIG keys to success that we have found on the iBloom social media platforms, revolves around our #BeWorthFollowing model and today, I want to share some specifics behind this model.

#1: It’s not about you

One of the first things we have to realize is that our social media platforms are not about us. It’s about the people we are trying to reach. Far too many times, business and ministries of all sizes tend to post posts that are self-centered and the reality is, doing this will never create a community of loyal followers. As long as you continue to self-promote for every single post, the more frustrated you will get due to the fact that you are not seeing the results you were hoping for.

#2: Be Human

Think about it, would you ever walk up to someone in person and immediately start telling them about your products and/or services? I sure hope not! But yet, we find this happening ALL THE TIME on social media. When you do this, this immediately turns people away. You give off the impression of being spammy. The truth is this: you have to earn the right to speak into people’s lives. And the way you do this is by being someone who is worth following. People don’t care about your products and services until they know how much you actually care.

#3: Your presence has to be outstanding

If you want business, you have to look like you are in business. Please make sure that your social media platforms have some great graphics! How is your Facebook Timeline Cover and Twitter header looking? Is it clean, crisp and vibrant? Does it immediately share what your business is all about? How about that profile picture? Are you smiling? Do you look engaging?

Not only are graphics important but also your visibility is important. Are you posting at least 4x a day? Or are you just posting when you feel like it, like every other day or once a week? If you want people to take you seriously, you have to put the time, effort and money into your platforms. Look good and post consistently.

#4: Add value

One of the biggest mistakes that business owners are making is that they are providing what they think their ideal client needs and wants, but the reality is, in most instances, that is very different than what the client actually wants and needs. If you want social media to work for you, you have to be worth following. And one of the ways to be worth following is by knowing what your target audience needs and wants and then providing it for them. If you are not sure what their needs are, don’t be afraid to ask them! Take a survey. SurveyMonkey is a great FREE tool that does just this!

Follow the 80/20 rule: The 80/20 rule states that 80% of your social media posts should be based on things other than your products and services (tips, quotes, pictures, humor, questions, etc.) and that 20% can be about your business. But let me offer a piece of advice: be CREATIVE in how you share about your products and services. Instead of asking people to sign-up for your conference, post pictures of you preparing for the conference. This will generate much more interest than just asking people to sign-up and register. Be Creative!

Success on social media is possible. But you have to be worth following. Once you become someone that is worth following, you will create a community of fans that can’t get enough of you and what you have to offer. Success on social media comes down to knowing who you are and what you and your business is all about. And then from there, having a clear understanding of who you are trying to reach and what their needs and wants are.

Go ahead, #BeWorthFollowing and see your platforms take on a different “look.”

Share with us below, who are some people on social media that you feel are worth following?

Jen Bennett

Dr. Jen Bennett is the Inspirational Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. I was looking for an article about Hashtags, but I’m so happy I read this. I think that I have a good instinct for making smart social media, but I still have so much to learn. Thank you again for giving me a number of practical tips that are easy to implement. By the way I learned about Canva from this site and have had success with engagement on Facebook and Twitter. I’m in the process of planning a blog so I don’t have anything to promote, but I’m just enjoying cultivating relationships and getting to know what people are interested in.

    Now you said that your presence has to be outstanding, and that’s an area I need to grow in. I’d like you advice for someone on a shoe string budget. Do I make Facebook and Twitter headers on Canva or do I find a friend with graphic design skills and pay for the graphics?

Share Your Heart