The 404 Page: Are You Taking Advantage of This PRIME Real Estate?


Have you ever clicked on a link that ends up taking you to a page that says, “Sorry that page is not available?” How annoying, right? This page is called a 404 page and usually, there is nothing there for you to click on to see if you can figure out and get to the right page.

Did you know that so many people see this page and SO many businesses are not taking advantage of this? One of the best uses for this page is to #1 connect with your audience and #2 share your Freebie offer on this page!

To connect with them, simply let them know that the link they clicked does not exist {use your voice! Not the WordPress standard verbiage}. Make sure your logo and general branding is present.

Second, adding your Freebie offer is a great way to not only connect with your audience but you will grow your list at the same time.

Think about it, if they end up on your 404 page by accident, why not make it useful for them (giving them access to your freebie) and you (build your list)?

When it comes to creating a 404 page on our WordPress site, we love to use LeadPages. They have templates already set-up that you can easily change out to make it work for you and your business. Here is what our 404 page looks like:

Screen Shot 2015-08-07 at 9.01.29 AM

Another option you might want to look into when creating your 404 page is a PlugIn called, 404page. It is customizable, easy to use and it has great reviews!

So, no more wasting that prime real estate known as your 404 Page! Make it useful for your customer and you!

Share with me below, will now you be adding your freebie to your 404 page?

Dawn Wilkerson

Dawn Wilkerson has a black belt in client care. She helps the iBloom Team and our customers not only get it together but also remember where we put it. From techie to tedious, whatever your crisis, Dawn specializes in the details and she will help you get it fixed (or find the person who can) so that YOU can get back to work.

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