As we all know, life is about change! But with the excitement of change can also come confusion and frustration, something we tend to see a lot of on social media. And quite honestly, sometimes handling change can be more of a challenge than you might think.
Truth be told, change can bring you down or change can help you thrive! My hope for you is that you thrive, so let’s look at how to help that happen.
Tips for dealing with social media change:
1. Be okay with the reality that change happens.
Have you ever noticed that when big changes happen to social media everyone complains? For a few days or weeks, even, we hear people complaining about whatever change Facebook, Twitter, or LinkedIn has made to their platform. Sometimes I wonder – if people used all the time they spend complaining to learn about the new changes to each platform, would it be that disconcerting?
Change is a constant, no matter what niche you’re in. Truth be told – it’s even more present in social media, and it surprises me that people get so worked up about it!
So first and foremost, if you’re using social media to build your business, it’s important to make sure at the outset that you’re okay with the reality that change is one of the true constants in life.
2. Take time to figure out what you’re really afraid of.
If Facebook has announced yet another change and you find yourself overly irritated about the whole thing, take a step back and think about what’s really bothering you about it. Make a list of your fears even. Is it that you’re worried you won’t be able to monetize the changes as well? Is it the learning curve you’re worried about? Are you concerned you just won’t be able to learn how to use the platform as well?
Taking the time to list what you’re really afraid of will do two things for you. First and foremost, most people find that listing their fears rather than letting them stay inside is a great way to make them more manageable.
It will also give you a great set of notes to start from as you seek to research what the particular change means for you and your business. And that leads me to the next step for managing social media change well.
3. Learn About The Changes – Use Your Targeted List of Concerns First
Listing your fears of social media change gives you a great set of notes about the change. This is a set of specific areas you know you’ll want to research first as the roll out date for any new platform or change approaches.
And truth be told, if you learn first about the areas that worry you most, chances are whatever change won’t seem quite that scary after all.
Change is always about doing, not just learning. So when social media change happens, after you’ve taken the chance to list your fears and learn what you need to do overcome them, it’s time to act!
Make specific, actionable goals, and a step-by-step plan to implement the changes you need to make to adapt and thrive with whatever changes have been thrust upon you.
5. Evaluate Your Changes; Adjust Accordingly
Evaluation is always the “last” step in the change cycle (before beginning again!). Why? You need to intentionally create time to examine how the changes you’ve made have impacted your business and online marketing efforts. If the impact has been helpful, great! If not, take the time to discover why, and go back through the steps to readjust your efforts. You can do this!
Social media change can seem overwhelming with its frequency, but it doesn’t have to be scary and you don’t have to be defeated!
Which step might help you most next time Facebook (or another platform) announces a major change? Leave a comment below – I’d love to hear!