Social Media for Business: The 7 Deadly Sins

7 Deadly SinsDo you want to successfully use social media for business? Then ask yourself, am I committing any of these social media deadly sins?

Pushy: Want to lose the interest of people really quick? Post on their Facebook wall about your upcoming event, product, service, webinar, etc. Nothing aggravates people more than business owners who become pushy when it comes to their business. Also, don’t send direct messages to people you have never engaged with or have hardly engaged with, telling them about your business. This will get you ignored and put a sour taste about you and your business in their mind. And please, if you choose to use a direct message on Twitter, don’t immediately hit people up with a link to your website, Facebook page, book, etc.

Remember, Social Media for Business is about creating a community and engaging with other people. It’s not about being pushy with your business.  Really, it’s not about YOU, it’s about them!

Silence: Don’t expect to grow a community if you never respond. Don’t post if you don’t plan on coming back and engaging with those who respond. Nothing is worse than leaving people who have taken the time to chat with you, hanging with no response.

Whiny:  I’m continually amazed at the amount of people who use their social media profiles as a place to vent. This does nothing but make you look bad. Time after time I see people venting about what someone did to them, what a real friend would or would not do, telling people to hit the door if they don’t like their posts, etc. UGH! If you are using social media for business this will do NOTHING but leave a bad taste in the mouths of people who are following you. Personally, if I see someone who has whiny posts all the time, I don’t even give it a second thought as to whether or not I will do business with them.

Instead of being whiny, be determined to use social media for good! Reshape social media by choosing your words carefully and inspiring others and bringing hope to those who are looking for it!

Respond: Please, oh please, if you send someone a direct message asking for their advice, input, etc., and they respond, respond back to them! Thank them for their input! I don’t know how many times people have sent me a DM asking for advice and then when I give it to them, they never respond back with a simple thank you. When you don’t respond, not only does it make you look bad, but the person you asked advice from, is most likely not going to respond the next time you need some direction.

Gossip: If you are a business owner and you have a client that has been “less than perfect” please don’t use your social media platforms to “talk about them.” Social media is not the place to vent about your clients, past clients, etc. Honestly, what does this accomplish? Again, when I see this, it immediately turns me off from doing any kind of business with that business owner.

Manipulation: Before posting, always ask yourself, “Am I posting this because I hope “that someone” will see my post? Are you secretly trying to get back at someone via your social media posts? Are you secretly trying to “say something” to that “someone” through your posts? If so, don’t post! Your motives are not right and you are not bringing honor to God. Ultimately, He knows your heart and why you are posting the things that you are posting.

Insulting: Your tweets and posts should not destroy people, but instead, encourage and lift others up. One of the most important skills to have on social media, is the ability to talk to others who disagree with you. Please don’t act like a child by name calling, insulting, and destroying people. Remember, you don’t have to attend every discussion that takes place online. You be different! You be the one that takes the higher road.

If you want to successfully use social media for business, you have to #BeWorthFollowing. You have to be different! You have to avoid these 7 Deadly Sins at all costs!

Question: What is your biggest pet peeve when it comes to social media?

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.

Comments

  1. This is a great list!!

  2. This was a good article, full of common sense that I wish more people would learn. 🙂

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