Should I separate my personal life from my business life on social media?

Truthfully, there are MANY different “thoughts” when it comes to this popular question: “Should I separate my personal life from my business life on social media?”

So today, let me share with you my thoughts and why I think it’s so very important that YOU give people the opportunity to get to know YOU!

What do you think? Will you start sharing some “personal” posts on your platforms? Why or why not?

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.

Comments

  1. Timothy says:

    I’ve been doing some research on this and I agree in mindset that one shouldn’t separate their personal/professional social media. However, what do you do in regards to content rights/ownership when using personal social media to promote professional information? Also, how do you deal with employers wanting and/or having content control?

    • GREAT questions Timothy! I think many times, we tend to think of “personal” posts as posts that are only individually based. For small business owners, I think this can work. Posts about your life, etc. But when it comes to bigger businesses and organizations, I tend to think of personal posts as behind the scene posts, employee shout-outs, employees working on new projects and brainstorming together, etc. Also, I’m a BIG believer that when it comes to companies having multiple employees, etc., there should be ONE specific social media manager that is handling the posts of content and having content control. This person would be the one to work with employees, departments, etc., in gathering content, developing content calendars, etc., but they alone are the one who has access to the platforms and is posting on a daily basis.

      Hope that helps some! GREAT questions! Thanks for asking!

      • And with that, I think it’s vitally important that bigger businesses have a social media policy in place. Not to keep employees from posting on social media, but to make sure that everyone in the company has a clear understanding of the goal of social media. One of the BIG things you want are employees who are all about the company and are willing to share on their own profiles, about the company they partner with and work with. You want your employees to be “brand advocates.” 🙂

        • Janice Sanborn says:

          I think this is great, but speaking from an employee point of view, I would expect that if I am partnering with a company, that company should also be my brand advocate. As an employee, I may represent a company, but I, myself am not the company. If we are truly partners, we will discuss social media and share a clear understanding of that goal. Employees face situations where the company they work for also may post or do things that can interrupt, ruin or create hardship for their employees. It is not a one way street, although large companies tend to hold that viewpoint.

          • I can totally understand that and see that Janice. I think you are absolutely right. I think this brings up a good point too in that when we are looking for employment, that we check to make sure that we align with the company’s beliefs, vision and mission. I have found that to be so vital to not only my success, but the success of the business too. Thanks for sharing! 🙂

Share Your Heart

*