When helping clients with copy on their website, a big problem I see is a lack of clear direction. Maybe it is too “full” of information, hard to wade through long paragraphs, or even possibly never even gets to the main point. You want to have a website where every word is useful and each page gives clear direction so that your customers know where to go next. I want to share how to write website copy doesn’t just fill the page but instead grows your list and increases your profits. In other words, copy that gets you results.
Have you experienced this as a customer? You’ve heard of a product or a service and you go to learn more about it or even with the intention of buying it already BUT you get to the website and you get so confused that you just give up. OR you leave with more questions than you came with so you want to think it over more which usually means you won’t be back. It is so frustrating, isn’t it? Please, don’t frustrate your customers. Learn to serve them and get them closer to their goals when they visit your website.
Their goal for visiting your website could be:
- To learn more about you and what you offer
- To buy something from you that solves their problem
- To be entertained by your blog or other content on your site
Make your website EASY for your ideal customer to navigate and make your copy clear, concise, and directional so that they are not left questioning what they need to do next. Make it obvious that you have what they are looking for & you are excited to help them. Have ONE NEXT STEP for them on each page that you want them to take. JUST ONE.
Here are some examples of next steps:
- Sign up for something: Do you have a teleclass, training, or workshop coming up?
- Buy something: Make it easy for them to buy your products & services.
- Contact you for consultation: Show what you do & how you can help.
- Download your Freebie: Show them how your Freebie can help them & make it clear how to get it.
- Click on a graphic to enter their name & email address: Maybe this is a quiz they can take or a special report they can download.
You get the idea. Remember, your website needs to offer them direction, information, & solutions that make their lives easier and help solve their ache. You can achieve this by having a clear purpose for each page on your website. It will also help you as you sit down to write your copy when you begin with one of these next steps in mind.
Please share below: I’d love to know, what part of writing website copy is most challenging for you?