How To Utilize Your Videos Through Email

In two of my previous blogs I wrote about and explained, “How To Embed Video On Your WordPress Site and Why” and “What Auto-Responder and Broadcast Emails Are“. Now let’s combine these two so you can learn how to utilize videos through email!

We already know that you don’t want to just send out the miscellaneous link to YouTube for your videos. That will give YouTube all of the SEO value – you want them to show up to your website. This will also allow your clients to touch base with your website again.

One way you can send out a YouTube video link in an email to your clients is to simply paste the link to the webpage you created {using the steps laid out here}. But honestly, that is not very enticing OR exciting.  Instead, wouldn’t you rather send out an email to your list where it appears they can simply click the video within the email and it plays? You are not housing the video in the email itself, instead it is housed right on your very own website.

Below, you will find the steps to make this happen:

  1. Take a cropped screen shot of your video that is on your website {by cropped down, I mean, don’t take a screenshot of the entire webpage, just the video portion itself}
    1. On a Mac, use cmd+shift+4
    2. On a PC, use Snipping Tool which comes automatically with most PCs through Microsoft Windows. If you do not have this, Snagit is another great option.
  2. Put that screenshot in your email.
  3. Link that screenshot graphic to your webpage.
  4. There you go! Your clients will click on that photo and will automatically go to your website to watch your video!

Once you try this out for yourself, share your results with us. Have you seen an increase to that webpage after sending out your email?  I can’t wait to celebrate with you!

Dawn Wilkerson

Dawn Wilkerson has a black belt in client care. She helps the iBloom Team and our customers not only get it together but also remember where we put it. From techie to tedious, whatever your crisis, Dawn specializes in the details and she will help you get it fixed (or find the person who can) so that YOU can get back to work.


  1. Sandra Scott says:

    Thanks for this post Dawn. I’ve recently started doing a weekly video segment that’s titled Healthy in a Hurry. These are videos that provide an active tip on how to prepare a dish or health tip around a particular food. I’ve only done a few. So it’s still a work in progress. I, unfortunately, haven’t uploaded them to my site. I record a quick video that I share on my FB fan page. I do provide a call to action at the end of each video.

    So my next step is to get these loaded on my You Tube channel and on to my website.

    Also, thanks for the tip to print a screen shot of the video. I never would have thought of that.


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