How to Use Facebook Live to Grow Your Business


Facebook, the #1 social media platform, has now made it even easier and more fun to authentically connect with your tribe, your community and honestly, you don’t want to miss out on this.

Facebook recently released the ability for users to broadcast Live from their Smartphone to their Facebook profile page, business page and/or Facebook group page. And right now you may be thinking, “Great, another tool to use and learn.” But hear me out on this; Facebook Live is one tool you don’t want to get left behind on.

What makes Facebook Live different from other live apps like Periscope? First, you don’t have to have a completely different app where you have build a completely new community; you already have a built-in community on Facebook.  Second, unlike Periscope, where your video is available for only 24-hours, once you complete your Live Facebook video, it will be permanently available on your profile, business page or group. Third, when you go live, your followers, your community will receive a notification letting them know that you are broadcasting live.

So, why should you pay attention to Facebook Live? Because your community, your followers want to see you and get to know you. They want to feel like they are a part of your life, your business. And Facebook Live gives you the opportunity to do just that. It’s a wonderful way to connect with your tribe who loves hearing from you. It gives you the opportunity to nurture a deeper relationship with your community.  And from what I hear, it sounds like in the near future, Facebook will be giving priority to Facebook Live videos on the newsfeed. So, if you want to be seen on the #1 platform in the world, Facebook Live will need to become a part of your social media strategy.

So, how can you use Facebook Live? Here are some ideas:

Small Business Owners:

  • Behind the scenes look at your day-to-day business life
  • Showcase a product and how to use it
  • Answering some of the top Q& A questions you receive
  • Sharing a word of encouragement
  • Interviewing someone that has value to offer
  • Broadcast live from a conference or industry related event

Real Estate Professionals:

  • Give your community a peak into the inside and outside of a property
  • Broadcast live from some of the favorite areas in the community
  • Interview school leaders in the community
  • Broadcast live from some of the best restaurants in town
  • Interview city leaders
  • Answer the top Q&A questions you receive
  • Give insight into the companies that will help your clients move be smoother and easier


  • Share your excitement when you sign with an agent or publisher
  • Give a behind-the-scenes sneak peek into your writing life
  • Ask a question for your next book; give people the opportunity to join you in your writing journey
  • Broadcast live your book signing party
  • Answer the top writing questions you get from your community
  • Broadcast when you see your book at the bookstore for the first time
  • Interview some of your favorite writer friends
  • Broadcast a giveaway of your book

Direct Marketers:

  • Share your story; what led you to the company that you’ve partnered with
  • Show how the products make life easier
  • Answer the top questions that you receive about your business and/or products
  • Answer the biggest myths that people have about direct marketing
  • Interview someone who has had success with your products or partner in the business
  • Share tips on how to grow a direct marketing business

Even though the following are not necessarily considered businesses, I feel they are important to add here:


  • Have your school principal share a weekly message/update
  • Have teachers share what students are learning that week
  • Broadcast live events at your school
  • Have the PTO share how they are giving back to the community
  • Have school leaders share what makes their school different and better
  • When a new teacher is hired on, interview them


  • Share words of encouragement on a weekly basis
  • Provide a daily or weekly devotional by each of your pastors
  • Interview church staff and leaders
  • Interview church volunteers
  • Give behind-the-scenes sneak peeks
  • Broadcast your events
  • Broadcast your church services (If you do, make sure you have someone available to respond to questions and comments on your FB page during the service)

Honestly, the options are endless. And truthfully, video is where social media is heading. Does that mean that the written word will be useless? Absolutely not, but video will be a high priority.

Discussion Question: I’d love to hear from you! Click HERE and share your biggest question, confusion, or worry when it comes to Facebook Live; I would love to help you!

PS: Stay tuned to the iBloom Facebook Page! In May, we will be hosting a Facebook LIVE devotional M-F at 2:00 PM ET. We would LOVE for you to join us!

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.

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