OK, so for a long time when our iBloom Social Media expert, Dr Jennifer Bennet would ask me to submit my expert tips on copywriting, I would stress over it. She explained to our team how important it is to each share from our area of expertise for our overall social media strategy. I could see the value in doing that and why our customers would benefit but I would also get instant writer’s block. I would think things like:
- “Didn’t I just do that? How is it already time to do that again?”
- “How is it possible to get my point across in 130 characters or less?”
- “I have several projects I’m working on and a blog post to write and three little girls and a crazy dog and my house needs cleaning and I need to go to the grocery…I don’t have time to come up with 30 new tips!”
- “Haven’t I said it all before anyway? Maybe I’m not an expert at all!”
So I’d put it off and work on the projects I felt more capable of doing. I’d basically procrastinate because I didn’t know what to write about. Then Dr Jen would lovingly remind that she’s still waiting on my copywriting tips.
So I finally just confessed on our team Facebook page that I was REALLY struggling with writing these tips. That’s when she and Kelly Gore basically told me to go search my blog posts to find my tips. Kelly said I could easily find 20 tips per blog post. WHAT?!?! 20 tips per blog post and I’ve been stressing over this assignment for how long?!?! So I got to work with my new plan and it WORKED! I found 23 posts in just ONE BLOG!!!
So now I am going to teach YOU how to recycle content to post on Facebook and Twitter.
- Decide how you’re going to organize your posts. I like to use Hootsuite for scheduling posts on a certain day and time.
- Have Hootsuite or whatever you use open in one window ready to go.
- Open up your blog, article, book, etc. in another window and start your treasure hunt for tips that your customers will find helpful.
- Copy and paste the tips into your Hootsuite window and then play with the wording until it makes sense on its own and meets the 130 characters or less requirement. You will also want to include a hashtag that makes it easy for customers to find you. Mine is #copywritingtip to give you an example. Keep in mind that your hashtag is included in your character limit.
Make it a game to see how many tips you can pull from each post! I was AMAZED at how this process helped me fly through writing my copywriting tips. No more running from Dr. Jen when my expert tips are due! I may even be able to turn my homework in early from now on.
I’d love to hear what other ideas you have for recycling your content or inspiring you to write new content! Leave a comment so we can all help each other put an end to writer’s block for good.