How to get more “shares” on Facebook

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Did you know that over 1 BILLION people log into Facebook every month? And did you know that the average login lasts about 40-minutes?

With numbers like these, the hard-core truth is that it’s getting harder and harder to get your content seen by your community, your ideal client. There is SO much noise on Facebook that it’s getting even more critical that you share content that will help YOU stand out from the rest!

And one of the things that I am very passionate about is not only helping you get “likes” on your Facebook posts, but even more so, “shares” because when people share your content, you open yourself up to an entirely new audience!

Here are some of my top tips for getting more shares on Facebook:

  • Make it visual: Research continually shows that “twice as many people, on average share posts with at least one image in the post (Kagan, 2014). What this means is that you need to include posts that have visually appealing graphics that go along with the text. And with tools like Canva, this makes it possible for all businesses. In case you missed it, click HERE for a great tutorial on how to use Canva.
  • Create Video Tips: People LOVE videos! With a video tip, you have the opportunity to show your smile along with giving people the opportunity to put a face with the “voice” they read all throughout the week. Don’t be afraid to get behind the camera. Your community REALLY wants to see you!
  • Speak to the heart of your community: The New York Times recently conducted some research based on the question, “Why do people share online?” Their research found that people share online:
    • To bring valuable and entertaining content to others
    • To define ourselves to others
    • To grow and nourish our relationships with others
    • Self-fulfillment (it allows them to feel more involved in the world)
    • To get the word out about causes or brands

      Based on this research, you need to ask yourself:

    • What does my community find value in? How can I provide real value in my posts that will move them to share?
    • How can I help my community gain a sense of who they are and what they are capable of?
    • How can I create posts that will help my community grow and engage with one another? How will my posts help them feel as though they “belong?”
    • How can my posts help them feel involved in my community?
    • How will my posts help my community become raving fans of my business/ministry/non-profit?
  • Post when your ideal client is on Facebook: When was the last time you took a look at your Facebook insights? Did you know tucked away within your insights, Facebook shows you when your community is online? For iBloom, we realized that the greatest number of our community is online at 9:00 pm. Honestly, this doesn’t surprise us because our community is made up of 91% of women and 28% of them are between the ages of 35-44. Do you know what that means? By the time these women have a quiet moment to themselves, it’s 9:00 pm at night. Based on this, we need to make sure that we have a post going out at 9:00 pm that speaks to the heart of our community.
  • Boost a post: Do you have an important message to get out that you want shared? Don’t be afraid to boost your post. As you will see below, we recently boosted a post and received quite a bit of shares. We knew that this message would resonate with our community and we wanted as many people as possible to see it!

 

Things-Will-Get-Better 

  • Make sure your blog post has a graphic: Whenever you post a link to your blog post on Facebook, FB will automatically bring up the picture that you use within the blog post (or they will give you the option to choose a picture from a few that are provided). The key here is that you create a graphic that is sized perfectly so that when the automatic preview comes up on your page, it looks great! Facebook has said time and time again that if you allow the automatic preview to come up instead of uploading your own picture and then adding the link, the reach of your post will be higher. And as we already know, we want a higher reach. And we also already know that posts with great looking graphics get shared more. So, make sure that you are creating a GREAT looking graphic in Canva for your blog posts! Make sure to size them: 600px x 312px

While “Likes” and “Comments” are GREAT on Facebook, my goal is to get as many shares as possible. Not only do shares open us up to a brand new audience, but also, it gives us the opportunity to share hope and inspiration with even more people and for the iBloom team, that is what social media is all about!

Share with me below, are there any additional tips that you have seen work when it comes to getting more shares on Facebook?

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.

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