How to Find the RIGHT Clients For Your Social Media Management Business!

Today, there is one thing that I REALLY want you to remember:

You can’t be all things to all people.

And friends, this rings true for your social media management business! When I first started out in social media management, I was hungry and desperate! I would take ANYONE that was willing to pay me! Even if it meant working with someone in an industry I knew nothing about. And you know what happened? I started seeing my business more as a chore rather than something I enjoyed, something that I used to REALLY enjoy!

When it comes to having a successful social media management business, you have to get VERY clear on who you want to serve. If you don’t, this one thing will not only keep you from experiencing success as a social media manager, but it will also burn you out very quickly.

My question for you today is this:

What do you love?

Yes, we know you love social media, but what else do you love? How can you combine your love for social media with the “other” thing you love?

Let’s say that I LOVE Crossfit (which I do). I’m passionate about Crossfit. I’m so passionate about it that I want everyone to get involved in Crossfit! That’s how much I love it!!

So, if I was a social media manager, the niche that I would specifically focus on would be Crossfit Box Owners. I would create everything I do around them and making them my niche, my ideal client. And honestly, they would LOVE that because I have experience in that space. I know what Crossfit is. I know what it’s like to start Crossfit. I know what it’s like to compete. I know all the lingo that Crossfitters use, etc.

By zooming in on this one niche, I can really create an online presence for myself and become known as the Crossfit Social Media Manager.

From there, I would then create a description of who exactly my ideal client is. It would be a Crossfit Box Owner. I would look at things like age, who they follow, what they follow, what they read, what they like to eat, conferences they attend, etc. I would write out a detailed description of my ideal client.

Once I know my Niche and Client, then I would brand everything around that. My website, my SM platforms, etc. The goal is that when people arrive on my sites, they would immediately know what I do and whom I serve. My blog posts would help answer the questions that my particular niche has. My services would be based on the income level that my ideal client has. My services would be based on the solutions that my ideal client needs, because remember, every niche has different aches that they need solutions for. I would make sure that every blog post, post on social media, etc., is catered directly to my ideal client.

This is how you become “known” as the expert in your field.

Don’t try to be everything to everyone. Get VERY specific about who you want to serve. When you get very specific about whom you will serve, you will have clients that want what you offer. You will enjoy SM Management because you are helping people in a field that you love. And from there, you will be asked to teach, train and consult with people in that field.


  • Ask yourself, “What do I love?”
  • Incorporate your love with your social media management business
  • Create a description of who your ideal client is
  • Brand your business around that specific niche and ideal client
  • Make sure all of your platforms clearly speak and show what you do and whom you serve

The key to creating a successful social media management business is getting clear and being specific!

Share with me below, what do you LOVE and how can you incorporate that love into your social media management business?

Interested in starting a social media management business? Learn how HERE!

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. Jen – I absolutely agree with your point about getting the right client. Not only for your joy in loving the work you do but for them as well. If you can’t be passionate about their brand it surely might be hard to represent them well. Keeping that niche targeted helps everyone involved.

    • Thanks so much Heather! It’s so true! When you love the industry that your clients are in, you will not only do better, but you will be passionate about helping them succeed online! And, you will avoid burnout because you will be looking forward to completing your work on a daily basis 🙂

  2. Love your post. Just found it just in time. I love women online start ups and helping them to find their calling with their business. (meaningful work)

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