If you are in business you are always thinking about how to draw people into your business. You have a product or service that you know will help others, but they must know about what you offer before you can help them. You have become an expert in an area because of experience and knowledge. You may have a book or product that will help others’ lives be richer or help them solve a problem. So what are effective ways to reach people to develop a business relationship with them?
One of the most effective ways to draw people into your business is to ENGAGE them! Involve them! Connect with them. Now, a little secret about me – I LOVE to watch entertainment reality shows, like , So You Think You Can Dance, The Voice and yes, even shows like . Now you know! And…I find it fascinating how over the weeks they help me get to know the players or contestants.
- Each week on SYTYCD there is a short segment with each dancer that connects you with them. They share quirky things about themselves; tell a bit about their experience; or tell when and why they became a dancer. It helps us, the audience, get to know each dancer better. That makes me want to watch the next week. I’m drawn into the show.
- On The Voice and American Idol, they dedicate a song to someone who was special in their lives, show clips of them participating in a community activity or interest in their hometowns or share how music helped them overcome an obstacle in life. They become real to me. They engage me. I want to watch the next week and I cheer on my favorites. They even help us connect with the celebrity coaches and judges.
- When I watch The Next Food Network, I love to hear the “story” behind the dish the contestant prepared: “This is a special meal I prepared for you because it reminds me of summertime in Tennessee: BBQ on the grill, the sweet, spicy aroma making us crave time together laughing and eating.” YES! I can relate! And I LOVE that – craving time together! That contestant just drew me in!
So, you might be wondering how you can draw people into your business by engaging them when you aren’t a contestant on a TV show!
Here are some ideas:
- On a Facebook post, tell a short, to the point story that others can relate to. It makes you real and relatable.
- If you are being interviewed, share an anecdote, case study or example to make what you are saying more authentic and connects you to the audience.
- When you do a teleclass or webinar ask questions everyone can share personal answers about, tell a story that gives them insight into why you are an expert in your area or how you learned the “hard” way. Involve them in the learning portion of the class.
- When you do a video, make it a story that draws them in and helps them want to try what you are suggesting or demonstrating.
- When you are talking face to face with a client, ask them something to get them talking about themselves and tell them a little about you. Give them examples of endorsements people have made about your product or service.
Here’s an example of a Facebook post I made that engaged almost 100 people to share their own “bouquets”!
“Share your “bouquet.” I remember feeling lonely – just wanted a call or card from someone. A flower deliveryman brought a bouquet to my door but he had the wrong address. So sad. I SO wanted a bouquet sent to me – someone thinking of me. (however “needy” that may seem!) That evening I was doing some yard work. When I walked to the front of the yard and turned around I saw a sky full of pinks and purples and oranges!! OH MY!! A BOUQUET from God!! HE was thinking of me!! Look around for a bouquet today – a group of friends; a baby’s giggle; a colorful salad; stars in the night sky; music that delights you. Share the “bouquet” God gives you with us.”
Yes, that’s right. If you’re in business, you are a speaker. If you have a product, message or service then speak about it in a way that engages others and draws them into business with you. Share personally with them so they are drawn to you as a person. So whether you a speaking face to face with a client, speaking in front of a group, creating a video, hosting a telelcass or webinar, leading a meeting or being interviewed, remember to engage others and lead them into a business relationship with you.
Please share in the comments section a way that you engage others.