Where do you want to send them next? Make sure you know AND they know. Do you want them to download your freebie, attend a class, or buy a product? Know the one next step BEFORE you start writing. If you give more than one choice, they’ll be chasing two rabbits…they won’t catch either rabbit and you will lose your customer.
What company do think is the BEST at getting you to take action immediately with their content? Is there a way for you to implement that into your copy?