You may not have speaking on your radar or realize how it can help your business so here are five compelling ways speaking brings customers who need your product or service! Almost everything we do involves speaking, but it must be done in a way that people can hear and act on
1. Speaking establishes you as an expert in your area.
When someone has a problem, they look for help to get it solved. That’s why you are in business – you want to see lives thrive. You may have a book, coaching niche, knowledge about a certain area, success in something that others would like to learn to be successful in, ideas for improvement in health, dress, or life skills or any other area that people need help with. However, you must reach them and let them see your warmth, professionalism and ability to help them solve a problem. That can be done through speaking.
2. Speaking offers many formats for sharing your message
When people think about adding speaking to their skill set they think about live events – an audience in front of them listening to them speak from a stage. That’s just ONE speaking format. Teleclasses offer the convenience of people participating by phone from all over the world. They can listen to the recording if they can’t make the live call. Many people listen to radio shows and that type of speaking puts you in front of a large audience for months, sometimes years, after it airs. Videos are wildly popular right now. You can offer webinars, workshops and retreats as well.
3. You have what others need.
You might be an artist and people are looking for your style of art. You might be an expert in realty or parenting or homeschooling. People are yearning to know how to do something or how to find your service. When you make yourself available through speaking, you fulfill a need. Chances are, they will spread the word about you because they are so excited to have discovered what you are offering.
4. Customers want a relationship to continue business.
We may be a highly technological society but we value relationship. We want to have a sense of trust with someone we do business with. Think about it – if two people have equal ability to help you with a problem, with whom will you choose to do business? Yes! The one you have a connection with and who has taken time to establish a relationship of caring with you. When you speak, whether at a live event, a teleclass or even a radio show, people have an opportunity to get to know you and be invited to do business with you.
5. A well-crafted message brings income through speaking engagements and new customers.
You want to be hired to speak which means you MUST put together a well-crafted message so your expertise shines through and to help move people to action. You will spotlight a product or service and follow up with them for future business. Happy customers bring others. You can LEARN how to put together an effective message and deliver it in a compelling way to help others solve a problem, add something beneficial to their lives or make a desired change.
iBloom’s Speaking Learning Community will be offered during the month of April. This is an opportunity for you to learn how to craft a message that stirs people to action and invites them to establish a business relationship with you. All classes are recorded and you will see how “together” we make a difference as you learn with 19 other amazing women from all over North America. Spots fill quickly, so now is the time to make the decision to register. This is your opportunity to add speaking to your business skills to bring customers, build relationships and give others help through you expertise. I invite you to learn more at https://ibloom.co/speaking-learning-community/ . This is your next step for your business!