Today, I want to give you a BIG goal to go after this year!
I want you to rethink Facebook advertising.
In the last couple of months, Facebook has made some pretty big changes regarding who and how many of your fans actually see your posts. It used to be that approximately 16% of your fans would see what you posted, but recently, that number has dropped to 3-5%. Yikes! I know how disappointing that can be for you as a business owner trying to use Facebook to reach your ideal client. This change is requiring us business owners to step up our game in a big way!
One of my 2014 social media predictions was that business owners would have to get better at writing and sharing their story. Gone are the days where you could just put a post up and get engagement. More and more social media platforms are now placing an emphasis on posts that have engagement. If you want your business to be seen and engaged with, then you will have to start to think like your ideal client and write in a way that appeals to him/her.
When it comes to Facebook advertising, I’m a BIG fan! There is no other place online that gives you the opportunity to target your ideal client, like Facebook does. There is no other platform out there where you can advertise for as cheap as Facebook allows you to. And the reality is, your ideal client is on Facebook. There are more than a BILLION active users on Facebook. It’s the platform you don’t want to ignore!
Here are My Top 5 Facebook Advertising Tips:
1) Change Your Approach: Facebook advertising is NOT about selling! That is probably the worst thing you could do. People don’t care about your product, your service, your sale. They don’t care, until they know you, have developed a relationship with you and are in community with you. So stop using advertising to sell your latest “idea.” People don’t come to Facebook to see your ads and purchase something from you. Use Facebook advertising to build a community.
2) Know The Language Of Your Client: If you want your ads to convert to “Likes” on your fan page, you have to know how your client speaks. What words will grab their attention? What will make them want to click on your ad? As a business owner, you have to study your ideal client. What are they saying on your fan page via comments? What are they saying on the fan pages of your competitors? What are they saying on Amazon via book reviews that are in your niche? Study and then speak their language!
3) It’s all MOBILE: More and more people are logging into Facebook via their mobile devices. At least 78% of Facebook users were mobile users! What this means for you is that you are going to have to learn how to use Power Editor in Facebook to create your ads (which we are covering in the iBloom Business Inner Circle this month). You know those ads you see on the right side of your newsfeed? In my opinion, they are useless. If people are checking their Facebook via mobile devices, they can’t see those ads on the right hand side. But with Power Editor, you can place your ads in the newsfeed of your target audience! This is a MUST learn for any business owner!
4) Know the “Likes” of your Ideal Client: Creating a successful Facebook campaign is more than just stating they are a mom, they work from home, and they want to be debt free. You have to go into so much more depth. You need to know things like:
- What TV shows do they watch?
- What magazines do they read?
- Who do they follow online?
- What stores do they shop at?
- What books do they read?
Knowing the answers to these questions will allow you to really target people who would be interested in what you have to offer!
5) Be Human: This goes back to points #1 and #2 above. Be Human. Be Real. Be Authentic. When creating ads, just be a real human being. Your copy doesn’t have to be written in language that no one understands. Don’t be confusing and please, don’t be boring. Speak to the heart of your client!
Facebook advertising works, but it takes time and it takes TESTING, TESTING and MORE TESTING. You can’t just put an ad together and than hope for the best. You have to be willing to put the time in to research, tweak and retweak.
Share with me below, what questions do you have about Facebook advertising? I would love to hear from you!