Are you struggling to “talk” so your ideal customer will listen? If so, let’s start with a pretty basic question – Why do you do what you do?
Think about it. Is it because you are crazy in love with the product or service you provide? Is it because you love to serve people? Is it because you know you have an answer to a common ache and you want to share? Is it because it is something you are insanely good at and it is a way for you to provide income for you and/or your family?
I challenge you to spend some “think time” on that question today. Why? Because sometimes we get so caught up in doing what we do that we forget the “why” we are doing it and the “who” that it is for. Then we lose touch with the one we do it all for…our ideal customer.
Once you have spent some time thinking and praying about the answer to why you do what you do, it will make it easy to identify the key words and phrases that speak to the heart of your ideal customer or audience. Words that will make them feel heard, understood, ministered to.
Give your ideal customer a name. Draw a picture of her. Imagine what a day is like for her. What challenges, fears, experiences can you identify that she would face on a given day? What do you think keeps her up at night?
Next, think of how your product or service would simply her life, solve a problem, or add some value to her life. What words would she be writing in her journal, saying to her friends, posting on Facebook, or tweeting?
No one will buy your product or service unless they feel they need it. Are you meeting your customer where she knows she has an ache? Do your words speak to her? Until they do, she won’t buy it. She certainly won’t tell her friends about it. You knowing that it will help her, that it is amazing, or that it would look fabulous on her but that just isn’t enough. She needs to know you “get” her and that what you have to offer will help her, right now, in a unique way. The best way to do that is by choosing the right words.
Some great ways to spend some time with your ideal customer and learn more about her is by visiting blogs that she is likely to read, reading comments on products/services that are similar to yours, reading reviews of books on your topic and last but not least, pray for God to give you eyes to see and ears to hear so you will know how to reach her. Be genuinely interested in helping and she will be drawn to you, especially when you learn to speak her language.
Please leave a comment below sharing how your product or service helps solve your ideal customers biggest ache.