How To Talk So Your Customer Will Listen

Are you struggling to “talk” so your ideal customer will listen?  If so, let’s start with a pretty basic question – Why do you do what you do?

Think about it. Is it because you are crazy in love with the product or service you provide? Is it because you love to serve people? Is it because you know you have an answer to a common ache and you want to share? Is it because it is something you are insanely good at and it is a way for you to provide income for you and/or your family?

I challenge you to spend some “think time” on that question today. Why? Because sometimes we get so caught up in doing what we do that we forget the “why” we are doing it and the “who” that it is for. Then we lose touch with the one we do it all for…our ideal customer.

Once you have spent some time thinking and praying about the answer to why you do what you do, it will make it easy to identify the key words and phrases that speak to the heart of your ideal customer or audience. Words that will make them feel heard, understood, ministered to.

Give your ideal customer a name. Draw a picture of her. Imagine what a day is like for her. What challenges, fears, experiences can you identify that she would face on a given day?  What do you think keeps her up at night?

Next, think of how your product or service would simply her life, solve a problem, or add some value to her life. What words would she be writing in her journal, saying to her friends, posting on Facebook, or tweeting?

No one will buy your product or service unless they feel they need it. Are you meeting your customer where she knows she has an ache? Do your words speak to her? Until they do, she won’t buy it. She certainly won’t tell her friends about it. You knowing that it will help her, that it is amazing, or that it would look fabulous on her but that just isn’t enough.  She needs to know you “get” her and that what you have to offer will help her, right now, in a unique way. The best way to do that is by choosing the right words.

Some great ways to spend some time with your ideal customer and learn more about her is by visiting blogs that she is likely to read, reading comments on products/services that are similar to yours, reading reviews of books on your topic and last but not least, pray for God to give you eyes to see and ears to hear so you will know how to reach her. Be genuinely interested in helping and she will be drawn to you, especially when you learn to speak her language.

Please leave a comment below sharing how your product or service helps solve your ideal customers biggest ache.

Leigh Ann Napier

I’m iBloom’s Content Creator who loves making our clients’ products & services irresistible to the people who need them. My job is to play with words and help clients tell their story in a way that impacts people, cures an ache, and explains clearly what they do. My favorite part of what I do is helping connect products with people! This allows our clients to make the income they need getting them that much closer to making their personal & professional dreams a reality.
About Leigh Ann Napier

I’m iBloom’s Content Creator who loves making our clients’ products & services irresistible to the people who need them. My job is to play with words and help clients tell their story in a way that impacts people, cures an ache, and explains clearly what they do. My favorite part of what I do is helping connect products with people! This allows our clients to make the income they need getting them that much closer to making their personal & professional dreams a reality.

Comments

  1. Leigh Ann great job on this article! Thanks for the reminder. Reflecting “why” is so important, I know when I pause to think about why — it really motivates me to continue doing what I am doing. As a career and personal coach I help young professionals create a life with purpose while also building a resilient mindset. I know from my past experience discovering what God will is for your career and where to begin can be a struggle and the biggest obstacle that gets in the way is fear. So my mission through my free e-book “Get Unstuck”, my blog, speaking and coaching, is to help other young believer’s kick fear to the curb so they can reach their full potential!

  2. Thanks Leigh Ann!

    My ministry began because I was the “ideal customer” but there was nobody out there to serve me.

    I waded through the messiness of a life devastated by my husband’s pornography addiction and struggled to keep my faith alive and my sanity intact. That was nearly a decade ago and sexual sin in Christian marriages is more prevalent now than ever before.

    Wives and children are innocent victims and I know how isolated and abandoned they feel. But God met my every need and I want to share His message of hope with others facing the same problems.

    I can speak “her” language because I have lived it.

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