It can feel challenging to connect with your customers sometimes. Especially if you feel you’ve said it all before. You may feel like you are bombarding them with the same message over and over or even make you think you are being a nuisance to them. In reality though, your customers need to see you there as a constant expert in your field. Even though you’ve been sending them messages all year, they may only give you their full attention when their need is immediate for your product or service. So while it may feel like you are saying the same thing over and over, they may only read through it when they are ready to purchase from you. So, with that in mind, focus on connecting with your customers in different seasons to keep it fresh.
Use the challenges and benefits that affect your customers in different seasons of the year or even of their business cycle to inspire you to make your content feel fresh. Yes, your overall message is going to be the same, but the way you share your message can be different each time. The key is to connect with your customers at the time they are ready to make their decision to purchase from you. In order to be there at that exact time, you will need to produce content regularly, be consistent in your message, and be their “expert” in your field that they can count on when they need you.
Ways to get inspired to connect with your customers:
- What are seasonal activities in your geographical area or industry? Think of how this can inspire a post related to your products and services.
- Study the Life Cycle of your clients’ industry and produce content relating to your product for each of those seasons
- Celebrate the holidays throughout the year showing appreciation for your customers
- Think like your customers: What are they concerned about or preparing for this time of year?
As you look for ways to get inspired to connect with your customers, you will see that you do have a fresh idea to share with them. Remember, YOU have the solution to their problem or ache. When they need you, you are there to serve them and make their lives easier. Learning to connect with your customers will leave them feeling understood and well served and will also allow you to make a profit doing what you love in every season.