A smart business step is to build your business through speaking. Your clients and customers want the opportunity to get to know you. It’s an effective way to establish yourself as an “expert” so that people want to buy your product or service. I have been speaking for over 30 years. I mentor women in business to speak their message effectively so their audience will take action. https://ibloom.co/speaking/
Experience is a great teacher, isn’t it? Can you apply some of these suggestions as you build your business through speaking
1. Be real!
Know your topic, have a well-organized talk and connect with your audience. But a perfect delivery can actually distance you from your audience. They want to see you as someone who is caring and trustworthy. Show your credibility, personality and sense of humor. So learn how to put together an effective talk and then be real in your delivery.
2. Know and communicate your one big point.
What is the one big point you want your audience to walk away with? Make sure you incorporate that into your talk so you audience acts on it.
3. Focus on the audience’s needs.
Your talk is not all about you. It is about how you, the expert, can help your clients and customers solve a problem. When you speak, help your audience identify with the problem and show how you can help them solve it.
4. Connect through stories.
Stories are all around us in books, movies, plays, videos and everyday living. Lessons become clear when we hear them in story form. Use stories to make your points clear and relatable.
5. Engage your audience.
Adults learn when they are involved in the learning process. Help your audience be participants through questions and activities.
6. Lead your audience to take the next step with you.
Once you speak to your audience, they want to continue their relationship with you! Help them do that by inviting them to an event, buy your product or sign up for your service.
7. Go the extra mile.
Get there early to make sure everything is set up the way you want. Mix and mingle with the attendees as they arrive. Greet them warmly and help make them comfortable.
8. Give to receive.
Collect a few “prizes” for a giveaway. They can be things from you book table, a coupon for your service or a small but meaningful gift. Put them in colorful gift bags with pretty tissue. They will think you are extremely generous. Use the form you have for collecting their contact information for drawing for prizes. They have great fun and you gain valuable contact information.
9. Provide a simple handout.
Create a handout on the front and back of one piece of paper. Include your main points, space for note taking and your contact information.
10.Follow up with the coordinator.
The coordinator of the event is a great person to stay in contact with. She will refer you to others and even invite you back! You can let her know of a webinar event or your next book. So be sure to send her a thank you note. Include a Starbucks gift card or pictures you with some of the participants at the event.
Sure, this is the tip of the iceberg of things I have learned in my 30 years of speaking experience. Whether you are speaking at an event, doing a workshop or hosting an online class, these are valuable points to apply.
If you are a beginning or intermediate speaker, I invite you join the upcoming iBloom Speaking Learning Community. You will learn how to build your business through speaking with a group of like-minded women. Click here for more information.