I’m always looking for ways to make writing blog posts more efficient…for me and for YOU. Your customers need to hear from you & you have an important story to share. BUT the whole staring at a blank screen when it is time to write can sure suck the creativity right out of a girl. Am I right?!?! Having a blog post template is like having a recipe to follow when you start writing. It helps you jump right in and focus on your message, making writing less like stare-at-a-blank-screen torture and more like tossing the right ingredients in the skillet.
I’ve shared before the benefits of having a Blog Topic List where you can capture all of your ideas of what to blog about and that helps so much. But even with that, the “starting” of writing a blog post tends to be the most grueling. Since I’ve started being more intentional about using a blog template, my writing time has gotten faster and I’ve needed to spend less time editing afterwards. More writing and less blank-screen staring! It’s a winner.
Whenever you can simplify your writing process, you will gain confidence and become better and better each time you sit down to write. Let’s simplify & get better together, shall we? You’re welcome.
Example of blog template to follow:
- Blog Title
- First Paragraph (Attention grabber)
- Your “story” that connects personal experience with your topic
- Main principle you want them to remember
- Bullet Points with action steps or tips
- Wrap it up/ REPEAT your main point
- Leave them with something to think about or a question for them to answer/ comment
This is just an example of a blog template to follow. Your style or preference may look very different. I just wanted to share what I do to give you a place to start. It will help you each and every time you sit down to write so you can spend more energy on WHAT you are sharing and less time worrying about HOW you’re sharing it.
Some other helpful tips when it comes to blogging:
- Keep your paragraphs short. 2-3 sentences is good.
- Make it easy to read. Think “scannable” for a quick read… aka, short attention spans
- Repeat, repeat, repeat your main point. Don’t leave them wondering what you want them to remember
- When you edit, look for how to make it “less fussy”. Can you condense that paragraph? Cut out some fluff? Does it flow well? Is it fun to read?
- Let your personality SHINE! Blogging is relationship building so you want them to get a feel for who you are and what you are about. Your blog will feel different from mine and that is a GOOD thing!
My goal here is for YOU gain confidence in writing and sharing your expertise with your customers. If that happens, then that makes me very, VERY happy!
Have questions for me or a favorite tip to share with us? Leave a comment below. I’d love to hear from you!