Who would have thought that sending an email could be so complicated! We all know that we are grateful for email services like MailChimp, Aweber, 1ShoppingCart, etc. so we are not forced to email each customer individually. However, what is an auto-responder and a broadcast email and why should we worry about when we should use each one? An email is an email right?
Well, let me clear this up a little for you. As a business owner, you would be saving yourself a lot of time if you utilize both types of emails.
An Auto-Responder is an email that uses automation. When someone goes to your website and signs up for your FREE offer, they will automatically receive what is called a welcome email. This email is customized with the link for whatever it is that you are offering for free plus a note from you. Some email services this is listed as the Day 0 email, while others it is simply call it the Welcome email. Now you can continue the automation process and schedule specific emails that go out to the client after a specific number of days after they initially sign up.
We recommend that in your Auto-Responder series, you lead the client to the next step whether that be additional free training/information, a product or service or something that keeps you and your business on their mind.
A Broadcast Email is an email that is sent out a specific date and/or time. You would use this to send out a newsletter to your entire list, an email regarding a specific product or service, etc. Anything that would be time specific.
For example, if you are hosting a webinar on Thursday at 8pm, you would send out a reminder broadcast the day before and the day of with the link. You would then send out an email after the webinar with the recording. All of these emails would be broadcast emails as they are date/time specific.
I hope you can now see why both Auto-Responder and Broadcast Emails have a place in your business!