For a moment, think back to your childhood. Do you remember the fun sleepovers? The roasting of marshmallows around the campfire? Staying up late telling your friends scary stories? Or even, desperately trying to keep a secret that you promised you would not share?
Even in childhood, stories captured our attention. And honestly, it hasn’t changed. As adults, it’s the stories that still make us stop, reflect and share.
For one minute, scan through your Facebook newsfeed. When you do, you will see a plethora of stories being shared from all over our world. People love stories and it’s the stories that people connect with.
And honestly, when it comes to your business on social media, people will connect with you through your stories. People connect with people, not with brands.
Far too many businesses today have it mixed up when it comes to their social media strategy and presence; the reality is they are turning people away. Businesses are using social media as a channel to broadcast their products, services, sales, etc., and this was never what social media was to be about. It’s not about broadcasting; it’s about inviting people in through storytelling. It’s about sharing your human side and allowing people to understand and relate with you. It’s about sharing what you are doing, what you are learning, thinking about, etc. It’s about inviting people to be a part of your story. Your social media strategy must include the art of storytelling.
Businesses today are underestimating the value of human touch
Social media storytelling is about inspiring people to engage and share because they can relate to you. It’s about building a community, a relationship. It’s about understanding one another.
Social media storytelling success comes when you can answer these questions clearly:
- Who is your audience? You have to have a clear understanding of who your audience is. What makes them laugh? What makes them cry? What pulls at their heartstrings? What questions do they have? What magazines do they read? What TV shows do they watch? What stores do they shop at? What keeps them up at night?
When you have a clear understanding of your audience is then you can effectively share stories that they will want to engage with.
- What story do you want to share through social media? Do you know what your main message is? Do you know what your core story is? Every tweet, post, picture and comment tells the world who you are.
- What is the personality of your business? How do you want to come across? Are you formal? Witty? Humorous? Laid back? Relaxed?
- What 5 adjectives describe your business?
- What 5 adjectives describe who your business is not?
- Where do want to share your story? Where is your audience most active? Facebook? Twitter? Instagram? Pinterest? YouTube? LinkedIn? Google+?
To be an effective storyteller on social media, you have to see each and every post, tweet, graphic and comment as a smaller part of the larger story that is your business. Don’t get caught up in the lie that social media is nothing but a distribution channel of what you have to offer. The more you do this, the less results you will see.
Social Media is so much more than numbers, profits, popularity, debates and soapboxes. It’s about community and inspiring others to be the very best version of themselves. It’s about being different!
Share with us below, what is the main message of your business?