The Art of Social Media Storytelling

SM_StorytellingFor a moment, think back to your childhood. Do you remember the fun sleepovers? The roasting of marshmallows around the campfire? Staying up late telling your friends scary stories? Or even, desperately trying to keep a secret that you promised you would not share?

Even in childhood, stories captured our attention. And honestly, it hasn’t changed. As adults, it’s the stories that still make us stop, reflect and share.

For one minute, scan through your Facebook newsfeed. When you do, you will see a plethora of stories being shared from all over our world. People love stories and it’s the stories that people connect with.

And honestly, when it comes to your business on social media, people will connect with you through your stories. People connect with people, not with brands.

Far too many businesses today have it mixed up when it comes to their social media strategy and presence; the reality is they are turning people away. Businesses are using social media as a channel to broadcast their products, services, sales, etc., and this was never what social media was to be about. It’s not about broadcasting; it’s about inviting people in through storytelling. It’s about sharing your human side and allowing people to understand and relate with you. It’s about sharing what you are doing, what you are learning, thinking about, etc. It’s about inviting people to be a part of your story. Your social media strategy must include the art of storytelling.

Businesses today are underestimating the value of human touch

Social media storytelling is about inspiring people to engage and share because they can relate to you. It’s about building a community, a relationship. It’s about understanding one another.

Social media storytelling success comes when you can answer these questions clearly:

  • Who is your audience? You have to have a clear understanding of who your audience is. What makes them laugh? What makes them cry? What pulls at their heartstrings? What questions do they have? What magazines do they read? What TV shows do they watch? What stores do they shop at? What keeps them up at night?

When you have a clear understanding of your audience is then you can effectively share stories that they will want to engage with.

  • What story do you want to share through social media? Do you know what your main message is? Do you know what your core story is? Every tweet, post, picture and comment tells the world who you are.
  • What is the personality of your business? How do you want to come across? Are you formal? Witty? Humorous? Laid back? Relaxed?
  • What 5 adjectives describe your business?
  • What 5 adjectives describe who your business is not?
  • Where do want to share your story? Where is your audience most active? Facebook? Twitter? Instagram? Pinterest? YouTube? LinkedIn? Google+?

To be an effective storyteller on social media, you have to see each and every post, tweet, graphic and comment as a smaller part of the larger story that is your business. Don’t get caught up in the lie that social media is nothing but a distribution channel of what you have to offer. The more you do this, the less results you will see.

Social Media is so much more than numbers, profits, popularity, debates and soapboxes. It’s about community and inspiring others to be the very best version of themselves. It’s about being different!

Share with us below, what is the main message of your business?


Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. Thanks so much for a great share. My mission is inspiration. I use my love of social media to inspire hope for those struggling with active addiction – all addictions, hopelessness in recovery, feeling stuck in life, feeling lost in their faith. As a Life/Recovery Coach, I also need to keep growing my biznistry ( one of my great coaches terms). I need to be more effective on inspiring from my heart to build my business. I love you guys So thankful I found iBloom.

  2. Thank you Betsy for sharing! I just LOVE your mission! You can and are making such an impact in the lives of so many with your posts about hope! This world is desperate for that! Keep sharing your story and people will come to trust you and want to be in community with you! Thanks for sharing!

  3. Tracey Howard says:

    What a great artlice! It’s something that I have been giving a great deal of thought too lately. I have a wide variety of loves & passions but need to learn to hone in & focus on the gifts that God has given to me. Those gifts are ones of encouragement, support, promotion and compassion. Due to decisions and choices I’ve made over the years, consquences have followed. At the time, I couldn’t understand why I was going through those times. I was going through them so that one day I would be able to help and guide others, to write stories about the trials we all face, how we need each other for support and encouragement and how to remain positive and inspired in a negative world. That’s my business, I want to embrace my audience, show them that they are loved, that they do matter, that life is life and how we think, what we say, and how we act really does have an impact, not only on us, but on the world. I also want to write books, Christian romance books, about life, love, the roads we travel, the people we meet and how we influence each other. I am really happy to have found iBloom on Twitter and now online. God bless your ministry and may you help others find their audience and their voice.

  4. I drop a leave a response whenever I likke a article on a site or I have someething to add to the conversation.
    Usually it is triggered by the fire displayed in the
    artiicle I browsed. And after thjs article The Art of Social Media
    Storytelling – iBloom. I was actually movsd enough to post a thought 😉 I do
    have a couple of questions for you if it’s okay. Could it be simply me or do a few of these responses come across as if they are coming from brain dead visitors?
    😛 And, if you are posting at other social sites, I’d like to follow anything fesh you have to post.
    Would youu list aall of your community sites like your Facebook page, twitter feed, or linkedin profile?

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