Writing great content starts before you sit down to type. I’ve learned over the years that there is a lot that goes into setting myself up to be at my best when I sit down to write. These 7 things to do before you type have radically changed my productivity level and the effectiveness of my writing and now I want to share them with you too!
For me, time is of the essence. I’m a work-at-home-mom of 3 young kiddos so I want every working minute to really count! For me that means I need to set the stage to be at my best when I’m writing. Whether it be sales pages, emails, blog posts, book editing, or any other type of writing, these are my tips for setting the stage for writing great content.
Here are 7 things to do before you type:
- Pray about your topic: Pray about what you will write, the people it will help, and the action you want the readers to take. I’m convinced that when I type before I pray, I’m wasting my time. Trust God to help you connect with your reader and have perfect timing in getting in front of the people who need what you have to offer.
- Map it out the night before whenever possible: At the very least, know the subject you will be writing on the next day before you go to bed. Sleeping on what you will be writing about really does help! It is like your mind is working things out and reminding you of points to make while you are sleeping. I don’t know HOW it works… I just know it works!
- Eliminate distractions: Turn off notifications, put your phone on silent, block off time for writing, and have a notepad beside you for the zillion things that will pop in your head that need to be done. I also love to play “writing music.” I work from home, have 3 daughters, one husband, and a loud dog that barks at anything and everything. Sometimes it can literally sound like a zoo around here. I prefer to work before the girls are up, when the littlest is napping, and when my husband is at work, but that isn’t always possible. Listening to concentration/ instrumental music has been a game changer for me! With my headphones on, I can tune out the dog barking, trash truck, and kid movies playing in the background.
- Use a template: I LOVE to make writing templates or adapt other templates to make them my own for everything! Emails, Sales Pages, Blog Posts, etc. It is SO much easier to get started when you open up your template and start writing than it is to open an empty word document and start writing. You won’t always follow it exactly but it gives you a place to start…which gets you moving faster.
- Focus on the benefit to your reader more than worrying about what they will think of your writing: Remember, they don’t look to you for your writing skills, they look to you to be the expert in your niche and to make their lives easier in some way. Stay focused on that and shift the focus away from any insecurities you may have about writing. It will free you to be a great resource to your ideal customers and that will keep them coming back.
- Have ONE INTENTION in mind when you write: What response do you want from this piece? Do you want them to sign up for something, join your mailing list, buy your product? If you don’t know what you want them to do, chances are they won’t be clear after reading it either and won’t take action. The more specific you are about where you want them to go next or what you want them to do next, the better the response you will get.
- Proof your work: OK, so this one is technically AFTER you type but still. It is so important to look over your work after you think you are finished. Or better yet, have someone else you trust look it over for errors. It’s easy to miss something after you have been looking at it so closely.
If you are making the effort to share a message with your ideal customers, you owe it to them and to yourself to make the most of each opportunity you have to be in front of them.
You really do have a message to share. Doing these 7 things before you typse will make your writing more effective and save you time by making your writing time more efficient. Respect your time and your reader’s time by trying these tips out! They truly help me make the most of each working minute that I have. I’m praying they will do the same for you!
Do you have other tips or tricks that help you write better content? I’d love for you to share by leaving a comment below!