Let’s face it; Facebook ads can be quite confusing! There are just SO many options and no matter how hard you’ve tried, you just feel like you’re not getting the results you where hoping for!
Today let me share with you some of the most common mistakes I see businesses making when it comes to their Facebook ad campaigns:
1. Fear of changing things up: Here’s the hard truth-What worked last month, will most likely not work next month! We have seen this time and time again at iBloom. We used to create Facebook “LIKE” ads. With this strategy, our page was growing, but we weren’t seeing a return on the investment. And let’s be honest, if we were going to spend money on ads, it would be nice to at least get that money back in some way.
As we all know, social media seems to change on a daily basis. What worked yesterday, will most likely not work today. This is why it’s SO very important that we consistently learn new ways of doing things. Marketing is an ever-changing field and if we want to see our marketing efforts work, than we have to be willing to change things up, learn new things and get rid of the old!
2. Not knowing the ins and outs of your target audience: This is probably one of the BIGGEST mistakes I see. If you do not have a clear picture of who your target audience is: What they like, who they follow, their biggest ache, what books they read, what magazines they read, etc., than you will not see the results you where hoping to see from your Facebook ads.
It is SO vitally important that you know your target audience inside and out! If you are going to spend money on Facebook advertising, then you want to make sure that you are targeting those people who will be interested in what you have to offer. Targeting to anyone else will just be a waste of time and money.
3. Not split-testing your ads: Creating one ad is great, but if you really want to see what your target audience is really connecting with, than you need to split-test your ads. Create a variety of ads in one campaign and then see which one is getting the best return for you. Change up the picture in each ad, change up the copy, have one ad with long copy and another ad with short copy, etc. Split testing will allow you to see what’s working and in return, will allow you to use your advertising money wisely!
4. Creating ads for high-ticketed items: The times that we have created Facebook ads for high-ticketed items, we have found to be a waste of money. Very rarely will people purchase a high-ticketed item from you if they have never met you or done business with you!
Now, don’t get me wrong, if you create an ad that specifically targets people who have visited the website URL where you have that high ticketed item, then yes, your ad may work. But the reality is, many people are creating basic ads that are targeted towards an audience that has no idea as to who they are. And if people know nothing about you, they are less likely to spend money with you.
Instead, I would encourage you to create an ad that leads people to a VALUABLE freebie. This opens the door to a brand new relationship and in the process; you are building your list so that you can continue growing that relationship.
5. Not checking in: Far too many businesses create ads and then never go back to check on their ads. If this is you, you are missing out on a huge opportunity! You have to make time to go into your ads dashboard to see what’s working and what’s not working. If an ad is not getting the results you need and want, then stop wasting your money on it. Stop the ad and start a new one.
Also, if your ad is being shown to the same audience too many times, eventually that audience will tune you out! You have to be aware of how often your ad is being shown.
And lastly, what if someone leaves a comment on your ad? If you don’t go back and check-in, you are missing out on a great opportunity to engage and help someone who just might be interested in what you have to offer.
6. Overusing the “Boost Post” Option: Yes, Boosting posts on Facebook is easy, but will they really get you the return that you are looking for?
I do believe that it’s totally ok to boost posts here and there so that more people can see a specific post of yours, but if all you are doing is boosting posts, again, you will not see the results you where hoping for.
Key point to remember is this: You don’t have NEARLY the options on a boosted post that you would have on a regular Facebook ad.
7. Only targeting your ads via interests: As I mentioned earlier, it’s SO very important that you know the interests of your target audience. This will help your ad be seen by the right people.
But did you know that Facebook also offers you the opportunity to target people even more specifically?
* You can target people who have visited your website
* You can target people from your email list
* You can create a look alike audience of people who are fans on your page, who have visited your website, and even your list.
Facebook ads are a GREAT tool that I really believe every business owner needs to be using. But with that, I also understand just how CONFUSING and IRRITATING Facebook ads can be!
That’s why, I’m happy to share that on September 24th at 12:00 PM ET, I will be hosting a Facebook ads webinar!
But guess what? I’m not going to overwhelm you! I’m not going to show you EVERYTHING there is to know about Facebook ads!
Instead, I’m going to show you the ONE Facebook ad that I really believe you need to be utilizing in your business! This is the ONE Facebook ad where we invested $240 and added over 600 people to our email list and got an immediate $3,000 return in less than a month.
What would an extra $3,000 in your pocket mean for you and your family?
If you’re ready to up your game with Facebook ads, then don’t miss this webinar!
Grab a seat here: https://ibloom.co/webinar-facebook-ads/