6 Tips To Writing Headlines That Work

Your social media headlines are everything. They will either cause people to stick around and keep reading or they will immediately turn them away and send them somewhere else.

Think about it, we use headlines on social media to:

  • Share our blog posts
  • Share our event
  • Share our products
  • Share our services
  • Share our free resources

David Ogilvy once said, “On average, only 1 out of 5 readers gets beyond your headline.” And according to Moz, “80% of readers never make it past the headline. On average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.”

Your goal should always be to create a headline that draws people in and gets them wanting to read more. Remember, social media is not only noisy, but it’s SO very crowded and getting your content noticed has to be top priority. And the way you do that is via your headlines.

Want to #BeWorthFollowing on social media? Want to create a community that comes back for more? Here are 6 ways to creating headlines that will help YOU stand out above the noise and crowds.

  1. Make it SHORT: The ideal length of a headline is SIX words. And those six words need to be VERY precise! My rule of thumb is to ALWAYS make sure that your headline fits on one line, don’t take it over onto a second line.
  1. Get to the point: Don’t beat around the bush when it comes to your headlines. Instead, get straight to the point. Let people know exactly what they can expect through your headline.
  1. Numbered Headlines are POPULAR: There is just something about coming across a title that says something like: 10 Ways, 10 Tips, 10 Secrets, etc., that draws people in. People like knowing upfront what they are getting, so a numbered headline does just that.And believe it or not, numbered headlines get the most traction.


  1. Use Adjectives: Be creative. You want to convey emotion in your headlines because people are led by emotion. Some examples include:
  • best
  • excellent
  • free
  • important
  • killer
  • valuable
  1. “How To” headlines ALWAYS work: Why do people search on Google? Usually because they want to know how to do something. And if you create a GREAT social media headline around your niche that includes the words, “How To,” it will attract the attention of your community, your target audience.
  1. Pain points make GREAT headlines: Do you know what the pain points are of your audience? Do you know what questions they are asking and wanting answers to? If so, why not use those questions; those pain points as your headlines? When you can “connect” with your audience like this, they will keep reading past the headline.

Your headlines on social media are EVERYTHING! Make sure that they are crisp, clear and intriguing. Add in the tips above and you’ll get more eyes on your content.

Share with me below, what headlines do you enjoy reading the most?

Jen Bennett

Dr. Jen Bennett is the Social Media/Communication Specialist and Project Manager at iBloom. Jen’s passion is helping businesses, ministries and individuals, #BeWorthFollowing. Jen enjoys speaking, training, and writing on all things that inspire and help leaders build a digital footprint and personal brand that is different and that helps them stand out and influence people in a crowded and noisy social media world.


  1. Helpful advice here. I struggle because I like to use a creative, sometimes poetic, headline, but that doesn’t always convey the subject enough. Food for thought. Thanks.

  2. Kathleen Smith says:

    Going to re-think my Twitter headlines- thanks!

  3. Great info Jen. Going to research some number headlines.~ Thank you Jen

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