Maybe you too have wondered about hashtags and what all the commotion is about them because quite frankly, you just don’t see what the big deal is! But the reality is, hashtags are a MUST when it comes to your social media marketing and here’s why:
- They create a brand awareness of YOU!
- They can help position you as a specialist in your industry!
- They give you the opportunity to listen “socially” to what others are saying about and in your industry!
- They allow you to engage with others around a similar topic, to be social!
- They expand and increase your influence!
So, let’s dig in and let me show you some of my top tips when it comes to creating and using hashtags successfully!
- Create Your Own Branded Hashtag: If you’ve been following me for any length of time, you know that my personal, branded hashtag is #BeWorthFollowing. This hashtag not only encapsulates what my main social media message is, but it is also part of the title of my upcoming book.The key here is to
The “main” thing that incorporates who you are and what your business is all about.
So, what makes a successful hashtag?
- Easy to spell
- No extra characters
- Easy to remember
- Know and Use Industry Related Hashtags:
If not, it’s time to find out!One of my favorite tools to do just this is Twitonomy. When you get to the home page, make sure you have your Twitter account opened and connect Twitonomy to your Twitter profile. Once that is complete, Click on “Profile” at the top and when you are taken to that page, you will see on the right hand side where you can type in the Twitter Handle of someone. There, put in the handle of one of your influencers. Once that is complete, scroll to the bottom of the page and you will see the hashtags that influencer uses the most.
- Know Which Hashtags Are Trending: My absolute favorite tool to use when it comes to seeing which hashtags are trending is hashtags.org. But please, remember this VERY important rule: Only use hashtags that are related to your industry.
Additionally, almost always you will find that the hashtags #FollowMe #FollowBack and #Follow are always trending. I personally, NEVER use these hashtags as they just seem desperate. People will follow you if they want to follow you. You don’t have to beg via a hashtag in the hopes of finding someone that will do just that. Remember, it’s better to have a community of followers who are genuinely interested in what you have to offer, rather than a community of people who followed you because you asked them and in turn, agreed to follow them back. Remember, #BeRelevant!
- Find Related Hashtags: Another great tool to use when searching for related hashtags is, Hashtagify.me. When I type in #SocialMedia in the search box in the upper right hand corner of the page, Hastagify.me shows me the top 10 hashtags that are related to social media. So, if you find yourself stuck, this is a great tool that will show you some other hashtags that you can use!
- Keep a Running List of Your Hashtags: One of the BEST things you can do is create a “list” of the hashtags that you will use on a regular basis. Then, when you are ready to use them, you can copy and paste from your computer/mobile device onto your social media platforms. Here’s a word of caution though, each platform utilizes hashtags a bit differently. The key is to not overuse hashtags to where you look spammy:
- Facebook: Use 2-3 hashtags per post
- Twitter: Use 2-3 hashtags per post
- Instagram: You can use up to 30 hashtags (but remember, #BeRelevant)
- Pinterest: Does not support hashtags
If you find yourself posting a lot from your mobile device (especially if Instagram is one of your main platforms), download a “Notes” app where you can keep your hashtags and then easily copy and paste when needed.
- Run a Hashtag Promotion: Lastly,
Encourage people to use your branded hashtag each day and then in return, pick someone (per day, per week, etc.) who has used your hashtag and offer him or her a “prize.” This can include a discount code to your products and services, a gift certificate to your online store, etc. The goal is to not only be creative, but to help create an awareness of you and your business!
I sure do hope this brought some clarification for you around hashtags! As always, if you have any questions, feel free to ask below! I would love to answer them for you! And if you have a branded hashtag that you use on a regular basis, let me know below!