I think I know what’s running through your mind right now. It might go something like this:
“Jen, are you seriously saying that I should be ranting on social media? I thought you were all about #BeWorthFollowing; how will a rant help me be someone who is worth following? Doesn’t this go against everything you teach on and believe?”
Yes. Yes. Yes. Let me explain.
1) Rants are real and raw: Have you ever noticed that when someone rants on Facebook, you are getting a clear glimpse into what’s really happening in their life? Whether they are ranting about the school their child attends, the car that cut them off or the rude customer service they received from a well known brand, rants tend to give readers a not so picture perfect glimpse into someone’s life. And honestly, rants help people know that they are not the only one facing these “battles” in life.
2) Rants are passionate: I have yet to read one rant on social media that isn’t passionate. I can sense and feel the anger, the hurt and the betrayal that someone is feeling. Rants are truly from the heart.
3) Rants echo what others are feeling: Want engagement? Go ahead and rant on social media. Seriously, look at how many likes and comments the rants get on Facebook alone. Look at how many people say things like:
I feel for you!
This happened to me too!
I totally understand where you are coming from!
I LOVE this!
And then notice how many people start sharing their stories of similar experiences in the comments. Rants connect people to each other.
4) Rants give insight into your beliefs: Rants always give your readers clear insight into what you really believe; who’s right, who’s wrong, what needs to change and the lessons learned. Rants give people a deeper look into what really matters to you.
While it may feel REALLY good to “let it all out” on social media, let me offer this #BeWorthFollowing perspective.
Words have the power to move people. Words have the power to engage people. Words have the power to hurt or encourage people. When it comes to the words you use on social media, self-discipline is a must.
INSTEAD of ranting, use your words to give your followers, your community insight into:
Your very real and raw life: Social media today is flooded with “glamorized” posts. Everyone is posting about how wonderful his or her life is; you know, the picture perfect life everyone longs for. But what if your posts instead shared the realness of your life? The messy parts? The parts that aren’t always perfect? I’m not saying you need to share a bunch of gloomy posts, but instead, share posts that let others know that you are human too.
Your passions: When you post about the things in life that you are passionate about, others can sense that passion. They begin to connect with you and trust you. They admire you for that passion. And whether you realize it or not, you are having a big impact on their life.
Your oneness with what others are feeling: When you share your stories, your struggles, your aches and even your victories, your battles and your obstacles, your followers will immediately connect with you because they see themselves and their stories in and through you. They can relate. They understand. They realize they are not alone.
Your beliefs: You have a very unique and special opportunity to share your beliefs with people all over the world. Learning the art of sharing those beliefs in a way that will draw people in rather than push them away, will open multiple doors for you to share even more. Remember, your words will draw people in or move them away, be wise with the words you choose to use when sharing your beliefs on social media.
The next time you feel like ranting on social media, go ahead and type it out on your computer and then come back a day later and see how you can use your words to encourage and draw people in with your realness, passion, story and beliefs. Use your words wisely and #BeWorthFollowing.