Speaking grows your business. You may have an online business but did you realize just how much speaking is a vital element in reaching your customers and clients? Yes, you use speaking to get your message out, to educate your clients and customers, to build trust with them, to establish yourself as a leader or expert in your business area and to guide them to buy your product or service. Speaking is an active marketing step because it offers solutions to a particular problem your clients/customers wrestle with. So if you handle it properly, it can lead to an increase in your business.
Use speaking to grow your business with these three insights:
Champion the people you serve.
When you speak, whether through a teleclass or webinar you are hosting, through an online radio show, an interview, a video or live events, you are viewed as the expert and an authority in your business area. You CHAMPION the people you serve. They see you as an advocate, supporter and leader. You have greater credibility because you bring value to the people you serve and help them solve a problem.
Coach them to the next step.
If you didn’t incorporate speaking into your business, how long would it take for people to find you? How would they find you? Through an ad? Word of mouth? When you speak, you instruct, prepare, educate. Imagine a funnel where people enter at the top as they take their first step with you – come to a class, read your blog, connect with you through social media, listen to you at an online conference or read a newsletter. As they go through that funnel and hear you more and more, they get a glimpse of the value of working with you. Their trust grows and they see how investing in buying your product or service would benefit them. Speaking creates a win/win because people benefit from your interaction, coaching or educating and you gain the clients and customers you can serve best.
Connect in an engaging way.
Your online speaking as well as live events connects you and builds community with people who need your product or service. We all need connection and your speaking formats help you to engage, bond and relate to the people who will grow your business.
Yes! Speaking can grow your business. However, as you choose the different formats you plan to use to educate about your product or service, your success is only as effective as what you include in your message. Do you know how to really engage your audience? Be interactive? State action points? Share examples and stories? Have relatable content? Guide your audience to take the next step with you? Lead your teleclass/webinar? Select advantageous questions for an interview?
Your clients and customers are looking to connect with a credible expert who can help them solve a problem or overcome a challenge. When you share valuable content, with warmth and confidence and include a well-crafted offer and call to action your business client base and your income GROW.
I invite you to our iBloom Speaking Learning Community that is five weeks, one hour a week, during the month of April. You will learn effective ways to speak and grow your online business. You can check out our description, special discount and bonus here: https://ibloom.co/speaking-learning-community/
I highly recommend the Speaking Class taught by Betsy Ringer. It will give you the tools, confidence, and support you need to take your business to the next level!
Mitzi Amato, Certified Life Coach